Rashi Peripherals and ECS' "Fly to Computex with LIVA" scheme becomes a major hit among Partners

To recognize the efforts of partners, Rashi Peripherals and Elitegroup Computer System (ECS) have recently rolled out the “Fly to Computex with LIVA” scheme. Under the scheme, top-performing SI partners were offered an exciting trip to Taipei.

A joint initiative between Rashi Peripherals and ECS, the “Fly to Computex with LIVA” is first-of-its-kind channel incentive program focused on LIVA mini-PCs, including LIVA X, LIVA Z/ZE, LIVA Q and LIVA ONE. The scheme was aimed at making LIVA mini PC business more rewarding for partners. The major highlight of the program was partners were given an opportunity to attend Computex 2018, the biggest IT show in the world and get hands-on experience of futuristic technologies showcased in the event. Total 9 SI partners travelled from India for the 5 days and 4 nights trip.

Rajshekhar Bhatt, Country Head, ECS India, said, “The motive of this reward program was to recognize efforts of partners in expanding the ECS business in India. Being a partner-oriented company, we understand the importance of partners’ encouragement and motivation in order to succeed in the business. Our partners play a vital role in creating an awareness about the LIVA mini-PCs and fetching big deals from across the industry verticals. This reward program was a small token of appreciation for their outstanding performance.”

We will continue to launch partner engagement programs to increase awareness about LIVA Mini PC in India. A couple of promotional activities are in the pipeline such as Live Demo at retail outlets, Partner Connect meet, retail display, etc. We also intend to tap retail partners to expand our reach. Along with the expansion, we will also focus on the channel education so that they are able to pitch our solutions to the targeted verticals.”

Rashi Peripherals is the exclusive distributor of ECS in India for its entire product range. Talking about the roadmap of the company for LIVA mini PC business, Dhananjay Karmarkar, Business Manager at Rashi Peripherals, said, “Rashi Peripherals is always committed to strengthening its partners’ footprints in India through robust distribution ecosystem. LIVA Mini PC is the revolutionary solution for modern business needs and we will continue to organize innovative partner engagement programs in order to tap new growth markets to grow ECS brand in the country.”