Rashi Peripherals aims to penetrate in 850 districts of India

Rajesh Goenka,    
CEO, Rashi Peripherals    

"Rashi Peripherals is a 33-year old company. We were incepted in the year 1989. Today, our pride is our infrastructure which is unprecedented in the country. Currently we have 50 city physical presence in terms of branch offices, warehouses and service centres. Our endeavour to expand and penetrate into smaller towns and cities continues. So very soon two or three locations will be added to our presence. Contrary to the general thinking that with GST you do not need many warehouses and offices, we continue to expand our operations and our backbone is SAP. We have also implemented the CRM of SAP and because of this, with the wide variety of business that we have with 50 locations, we are very efficiently managing the entire ecosystem.     

Rashi Peripherals is a pure channel company. At Rashi more than 90% of the business happens through channels. We work with our channel partners, we support them in pre-sales, post-sales tech support and we also create some channel financing schemes both in-house and third-party. Our objective always is to strengthen channel partners to expand the presence. Our vision is - we want IT products to be made available in each of the 850 districts of India. Today, we are directly present or making our IT products available in almost 625 districts. So, there are 200 districts probably where IT products are not reaching or there is a possibility that the demand is very low. But that is the challenge that we have. The way mobile phones have penetrated every nook and corner of the country, we together need to bring IT products to each of these 850 districts of India. I look forward to you creating this digital revolution in the country."