Rahul Sikka Area Sales Director, ME, SARC & Central Asia, MGE Office Protection System, Dubai

By VARINDIA - 2010-03-10

Rahul Sikka Area Sales Director, ME, SARC & Central Asia, MGE Office Protection System, Dubai

 

MGE Office Protection Systems designs and manufactures secured power products and solutions for enterprises, small businesses and homes. MGE Office Protection System is one of the world’s leading brands of power protection products like UPS, surge suppressors, line filters and similar equipments. MGE Office Protection, earlier known as MGE UPS System, has been a manufacturer of UPS since 1964. Basically a French company, MGE in November 2007 was acquired by Eaton Inc., a US-based company. This acquisition makes Eaton the second-largest manufacturer and supplier of single-phase UPS products delivering even greater value to its customers.

Rahul Sikka, who is the Area Sales Director, ME, SARC & Central Asia of MGE Office Protection System, speaks to VARIndia about his agenda in India.

What kind of product range do you have? 
MGE Office Protection System essentially does not exist in isolation. We exist together with PowerWare. The range of products that we offer starts from very lowest 300VA and going all the way to a few thousand kVA. 

Which are the verticals you basically target?
We target a very broad expanse. Whenever you talk of power protection, quality or application, MGE has products for that. We actually address all verticals. There is definitely greater acceptance for our products in networking environment, because we have products specifically designed to work under various operating systems, whether they are simple, small local area networks, wide area networks, etc. We have products like enterprise manager, which actually allows us to view hundreds of UPS installed by the companies across the world. 

What is your go-to-market approach in India? 
Essentially, MGE Office Protection System as an organization works through a distribution channel. So, we have adopted exactly the same structure for India. Lipi Data Systems, which is well known for the last few decades for its commitment to technology, quality and services, is our distributor as well as service provider across India. 

What about MGE’s manufacturing and R&D activities?
MGE typically has its R&D based in France. It continues to be the same. We do have local R&D inputs coming from U.S.A. and China. It is more to adapt to the local market. In India also, we are bringing products to suit the Indian environment. 

What kind of competitive advantage do you offer? 
Essentially, we are a multinational company. We have the support of many thousands of manpower and several thousand sales outlets all over the world. So, the experience we bring to the table cannot be replicated by the local operators. The local provider of UPS either depends on the Chinese manufacturer or his own ability to design the UPS. For us, we have already perfected the art. Over 40 years, we are working in the UPS industry. We have the most efficient UPS in the world. We can provide, for example, 0.9 power factor of outputs. All of this goes to show that as a customer you get more value for your money. 

What is the relationship between APC and MGE? 
There is an apparently a misunderstanding, because APC is a competitor. APC has nothing to do with MGE. Way back in February 2007, MGE was split into two parts. The single phase business of MGE was spun out and is now part of Eaton which also has a brand of UPS system known as PowerWare. PowerWare has combined with single phase business of MGE System is now known as MGE Office Protection System, whereas APC, which was bought over by Schneider, is combined with the three-phase business of MGE UPS system that is now known as APC MGE. We are not related anymore; we have nothing in common; no management decision is shared. The teams are totally different, the owners are totally different, and we are strongest competitors in number one and number two level worldwide. 

What is your business goal for 2008-2009?
We are looking at a growth of several hundred per cent in India. And that seems to be possible based on what has been experienced in the last two months. We are working constantly in order to improve every quarter. For example, today, we have close-to 60 trained service engineers at various locations in India. We have stock in our warehouses. We have 150 active partners. Therefore, we are confident that we can achieve several hundred per cent growth in 2008-2009.

 


 CIO  - SPEAK
Start-Up and Unicorn Ecosystem
 SOFTWARE  Placeholder image
Adobe to deliver personalized digital customer experiences globally for TeamViewer

Adobe to deliver personalized digital customer experiences globally for TeamViewer

At Adobe Summit EMEA 2023, Adobe announced that TeamViewer has selected Ado...

Salesforce rolls out Marketing GPT and Commerce GPT to personalize campaigns and shopping experience

Salesforce rolls out Marketing GPT and Commerce GPT to personalize campaigns and shopping experience

At Connections, Salesforce introduced its latest generative AI product offerings, Marketin...

VARINDIA SIITF
SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) -2018
BANGALURU
VARIndia - Star Nite Awards
STAR NITE AWARDS(SNA) - 2018
NEW DELHI
VARINDIA - OITF
ODISHA INFORMATION TECHNOLOGY FAIR(OITF)-2019
BHUBANESWAR
VARINDIA - WIITF
WESTERN INDIA INFORMATION TECHNOLOGY FAIR(WIITF) - 2019
MUMBAI
 INDUSTRY EVENTS Placeholder image
Adobe Summit EMEA highlights Major New Innovations and Customer Momentum

Adobe Summit EMEA highlights Major New Innovations and Customer Momentum

Adobe hosted Adobe Summit EMEA 2023, the leading Digital Experience Conference – by...

Kingston showcases New Non-Binary DDR5 Memory and XS1000 External SSD in COMPUTEX 2023

Kingston showcases New Non-Binary DDR5 Memory and XS1000 External SSD in COMPUTEX 2023

Kingston Technology has announced it will make a grand return to COMPUTEX Taipei event aft...

Genesys creating an exceptional Customer Experience leveraging the skillful orchestration of Employee Experience 

Genesys creating an exceptional Customer Experience leveraging the skillful orchestration of Employee Experience 

To recognise its strategic partners advancing the industry, Genesys, organised the APAC Pa...

TDC Captures the Beauty of our Natural World at Vivid Sydney 2023

TDC Captures the Beauty of our Natural World at Vivid Sydney 2023

Sydney, Australia, May 2023 – It would be easy for a company like TDC – T...


Copyright varindia.com @1999-2023 - All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.
Other Initiatives : www.mybrandbook.co.in | www.spoindia.org

advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription