Rahul Guha Director – Channel APAC, Sanovi Technologies

Rahul Guha Director – Channel APAC, Sanovi Technologies

Sanovi Technologies is one of the leading companies in Disaster Recovery (DR) Management Software. DR has become a sensitive part for many big and small enterprises. The company has the mission of ensuring business applications recovery in compliance with service-level objectives. The company has its customers in different verticals of the market in India and is increasing its footprint in India. Rahul Guha, Director – Channel APAC, Sanovi Technologies, shares some of the company’s upcoming plans with VARIndia.

Throw some light on Disaster Recovery Software market and its growing demand in small enterprises. 
The worldwide market for Disaster Recovery (DR) Management Software is over $4 billion. The growth is in the small and medium enterprises as they are realizing the importance of protecting critical application and ensuring that their recovery plan will work when it is required. 

Brief us about Sanovi Technologies and its key focus in India. 
Sanovi Technologies is a leader in Disaster Recovery Management Software. Its patent pending software is in use by several of India's largest financial and manufacturing organizations to ensure recovery readiness of critical applicaitons. 

Sanovi's R&D team and the DR centre of excellence lab are based out of Bangalore. Sanovi is focussed on increasing its market share in India and the APAC region. Sanovi was founded in 2002 to facilitate organizations proactively manage disaster recovery environments and ensure business managers that business applications can be recovered in compliance with service-level agreements. As the leading independent provider of DR management software solutions, Sanovi is focussed on ensuring recovery readiness. The company’s customer base continues to grow worldwide as organizations realize the benefits of a comprehensive DR management software solution.

Our expertise lies in providing two most critical obligations of the organization: 
* Deliver real-time DR-readiness validation Monitoring, testing, reporting, policies, automated recovery
*Provide end-to-end visibility and confidence in your DR infrastructure 

Our three value partners are Gemini Communication Limited, a networking, services and security solutions; ivalue infosolutions, a distributor, marketing and services company in the information security, storage and network management services space and Omnitech, a managed service provider with competencies related to business continuity, disaster recovery and availability.

What are the product ranges you have and what are the market segments you cater to?
Sanovi DRM is an integrated suite of products that cater to the complete DR lifecycle that consists of design & deployment, monitoring, DR drills and failover. DRM Recovery Monitor provides real-time visibility into recovery metrics such as Recovery point and Recovery Time objective. DRM Recovery Manager provides the automation for doing DR drills and out-of-box failover workflows for recovering standard off-the-shelf applications. Reporting provides compliance and deviations that are required by upper management and regulatory agencies. 

What is your go-to-market strategy to boost business? 
Sanovi’s go-to-market leverages partners to expand its reach and grow its business. Sanovi and Wipro have recently announced a managed DR service that is very exciting for customers that prefer a subscription fee model. 

How many channel partners are you currently working with? Do you have any expansion plans?
Sanovi is working with major service partners and system integrators. These include Wipro Infotech, IBM, HP, HCL and others. 

What are the compelling benefits Sanovi provides to its partners? 
Maximum Profits 
o No upfront cost or need to invest in additional staff 
o Margins that far exceed industry standards 
o Protected leads 
o Flexible go-to-market strategy 
o Pre – Post Sales Services 
o SaaS/Managed Services 
Ensuring Your Success 
o Dedicated onsite and remote field sales and technical support resources 
o Qualified opportunity leads for your sales organization 
o Sanovi field organization’s compensation is directly tied to your success
Strategic Account Positioning
o Provide long-term strategic value to the customer
o Complete understanding of the customer’s business applications 
o Continued services around continuity and automation improvements 
Successful Best Practices and Tools
o Proven implementation methodology that provides a competitive advantage 
o Joint marketing opportunities to drive market demand and awareness
o Sales enablement materials and tools to support you 

What are the future prospects of the company in India? 
The prospects are promising as enterprises in India are realizing the importance of investing in disaster recovery readiness.