RAH Infotech is doing big in the SME space

Amit Kashkari,
Vice-President-Sales,
RAH Infotech (P) Ltd.

RAH Infotech is a value-added distribution company which has been successfully buoyant for the last five years in the SME market space. The company is essentially focussed on networking and network security domain. Some of the partners with which RAH is associated include SMC Networks, Astaro, Maipu, Shyam Telecom, Alfa, SMC & Mikrotik.

RAH has been delivering data, voice and security solutions to its clients leveraging the rich experience of its team and global delivery model. It lets its customers rest assured that their current business interest runs smoothly and that they can simultaneously prepare effectively for future challenges.

The company has been working very closely with  SMC and Astaro. Astaro offers the most complete and easy-to-use Internet security appliances available. The vendor provides the latest protection with the best total cost of ownership. Software, hardware and virtual appliance offerings provide users the flexibility to meet a wide variety of deployment scenarios. Distributed by a growing worldwide network of more than 2,500 resellers, Astaro products protect over 100,000 networks across 60 countries. RAH is an exclusive distributor for Astaro in India and SAARC. RAH distributes nationally for SMC. Thus, the aim is to give value to the customers and OEMs. 

Amit Kashkari, Vice-President - Sales, RAH Infotech (P) Ltd., said, “We are trying to focus on rendering value to our channel partners countrywide. We have our presence in four cities - Delhi, Gurgaon, Bangalore and Mumbai. Very soon, we are coming up with an office in Chennai as well. Our main endeavour has always been to provide good logistical support and prompt after-sales service to our channel partners. This area of service has always been our forte. And, we intend to further improve on our service and product offerings to our channel partners.” 

RAH Intotech has a customer base of over 300 resellers and systems integrators across India. For some time, the company has been into reselling for many products. However, the focus has shifted from reselling to distribution. It intends to have about ten products in its portfolio particularly on the networking and network security front. The company plans to increase its presence further into the eastern part of the country, particularly Kolkata and other smaller cities.  It has signed partnerships with some major networking and networking security partners in SMB and mid market space and are in final stages of signing 3 more OEM's for PAN India distribution. RAH is focussing on SMB and mid markets and particular focus on telecom, retail and manufacturing verticals for accelerated growth of the organization.

Commenting on the significance of channel, Amit said, “We realise that channel is the most sensitive block of the sales cycle of any IT business. It becomes imperative for a distribution company to gain trust of the channel through transparency in the business, upholding the ethics, supporting and enabling the channels to sell better and providing technical support i.e. both presales and post sales services to the channel partner's and help them support their customers better. RAH Infotech is committed to making a strong presence in the IT distribution space. We have a clear cut channel focus plan in place and want to be known as a strong value added distribution company. In next few months we will be rolling out some very strong channel programs for our reseller's country wide.” 

For more contact:
moumita@varindia.com