Raghuram Krishnan, Director-Partner, Citrix India

Raghuram Krishnan, Director - Partner, Citrix India

“Globally, Citrix partners have delivered an incredible number of new Citrix Cloud customers and helped grow our cloud business by over 300 percent. 

We expect this to be a great year for us and our channel partners as they will experience vast opportunities in growing their business with us. From a growth perspective, one of our key strategies is geographic expansion in Tier 3 and Tier 4 cities, as this helps us take our offerings to the under-represented markets in the country. We are also looking to shift our focus towards significantly growing our addressable market with new offerings. Having recognized the constantly evolving and growing market, we also keep revamping our GTM and marketing strategy.

Additionally, in order to better address customer requirements, we have gone one step ahead and begun training our distributors. This enables them to reach the level where they can make end-customer calls along with their partners. We want to enable our partners to conduct business with customers, with minimal involvement from our team. We also maintain regular communication with our partners, so we can assist them wherever they need our support.

Along with our standard sales and pre-sales training that we conduct on a consistent basis, we also have 3 levels of certification for our partners – Silver, Gold and Platinum. Any partner who registers with us is a Silver partner, basis the specializations of the partner along with the revenue generated by the partner on an annual basis, the partners further get classified as Gold & Platinum partners with Platinum being the highest level of certification. We believe our partners play a crucial role in enabling our growth. Their industry knowledge and insight backed by technical expertise help us in effectively reaching out to our customers."