Pure Storage to support partners’ business growth in the as-a-Service era 

Jithesh Chembil, Head of Channels, Pure Storage India

“Pure Storage continuously improves the Partner Program in line with partner feedback, customer needs, and our company's strategy to empower partners to achieve quicker, smarter, and more innovative business outcomes. We firmly believe that the success of our partners and customers is intricately linked to our own success. We recently unveiled a series of new updates, incentives and offerings for delivering subscriptions entirely through the channel. The newly launched Partner intelligence dashboard gives our Partners visibility into all of their engagements with Pure Storage and customers from current business and pipeline, as well as guided proactive recommendations on upgrade/upsell/renewal opportunities. We also simplified auditing and reporting by making updates to our Salesforce reporting experience, Partner dashboard, and recruiting & onboarding tools, enabling partners with a more cohesive experience across the platform.

Pure Storage has been 100 percent channel-led since its founding, and we recognize the pivotal roles our partners play in delivering innovative storage solutions to customers worldwide. Over the last year, we have made Pure Storage's robust partner programme even more focused on our partner community. The ability to adapt to the subscription economy is increasingly defining the success of businesses across industries. In fact, subscription services now account for nearly half of Pure Storage’s revenue. We focused on enabling and empowering our partners with data and tools. We have worked closely with partners to support their increased use of our subscription portfolio. Pure Storage is therefore uniquely positioned to support partners’ business growth in the as-a-Service era.”