Pure Storage believes a program helps build a committed partner community

Jithesh Chembil 
Head Channels, India 
Pure Storage

“A partner program is essential for any business for several reasons. First, it will help build a loyal and committed community of partners that can represent your company well to your customers. Secondly, you want to ensure that your partners have the training and skills required to install and maintain your solutions. Finally, a partner program will give you a structure to work with as you expand your business.

Key structure of Pure Storage Partner Program

Pure Storage uses the resources in our partner program to reward partners to do several things. The obvious one is to send their staff for training and certification. Another is to bring in new customers who have never used Pure Storage before. Yet another reason is to incentivize them to target emerging growth markets. Our partners also have access to marketing resources to hold end-user events with or without participation from Pure Storage.

Pure Storage has always been transparent with our partners on our program. We do this in several ways. First of all, they can view all the resources available to them on our partner portal site. They are also updated regularly through various channels such as email and social media. Our channel account managers also touch base with them on a regular basis, face to face where possible. Finally, we have our annual global partner event which used to be a face to face event but has been virtual for the past two years.”

As a 100% channels-centric company, finding the right channel partners is essential for Pure Storage. We're investing considerable resources to build our channel's infrastructure. Recently, we made enhancements to our partner program to provide our partners with increased incentives, marketing, support, and training solutions. 

Pure also announced the availability of the new Pure WaveMakers program to reward Pure’s partners who are leaders in solution selling, training and sales. Pure WaveMakers is a new, global community program to empower, enable, and recognize partner technical professionals employed by Pure Storage Go-To-Market Partners - VARs, Distributors, MSPs & GSIs. 

“Pure Storage uses the resources in our partner program to reward partners to do several things. The obvious one is to send their staff for training and certification. Another is to bring in new customers who have never used Pure Storage before, while another reason is to incentivize them to target emerging growth markets.”