"Providing unprecedented value to Enterprises in realizing their digital strategy"

With over 20 years of experience, Rox Trading & Systems is aiming to meet all Information and Communication Technology needs of Enterprises. Rox offers significant ROI and assured business continuity to its customers with their managed service offerings. The company’s smart campus security approach enables offices to implement an integrated cyber risk management framework that provides structure. In a chat with VARINDIA, Rakesh Jim,  Managing Director, Rox Trading & Systems Private Limited opens up about the company’s key verticals, business growth, digital transformation, channel strategies etc.

Brief about the company

ROX has over 20 years of combined industry experience, providing clients with Information Technology Solutions. Our company is built on constant innovation, expertise, and relevance. Headquartered in Chennai - India, we aim to meet all Information and Communication Technology needs of Enterprises.

Today, we have grown to become a pioneer in the ICT systems integration space and have earned the highest level of partnerships with global leaders in technology. Some of these include partnerships with IBM, Lenovo, SAP, and Cisco.

How has digital transformation aided employees and customers?

Rox is one of the few partners that can boast about offering a complete suite of ICT infrastructure solutions. These include Data Centre Solutions, Enterprise Computing, Cloud, Edge Computing, Network & Security, Collaboration, Personal Computing, Open-source, IoT & Smart Infrastructure, Document Management, SAP and Business Applications.  

Possessing a strong, certified service team enables us to provide seamless support to our clients in managing their IT infrastructure. Through our Managed Services offerings, Lenovo Asset Recovery Services, Lenovo DaaS, Annual Maintenance Contracts & Software Subscriptions, we also offer significant ROI and assured business continuity.

What are the key verticals and drivers of business growth?

 Some of the key verticals and drivers of our business growth include - Solutions on Cloud, Automation, DevOps, Middleware applications, Storage & Virtualization. These are provided through strategic alignment with Open-Source leaders. The expert in-house consulting team offers Digital Transformation Consulting, IT Consulting, Network, and Security Audit Services, and also Application modernization for both greenfield and brownfield instances. This enables enterprises to achieve a swift and predictable timeline with Lenovo's world-class servers and storage solutions as well.

What kind of services and solutions are provided to customers? Is there any higher preference for a particular service or solution by them?

We have a strong team of certified pre-sales consultants, deployment, and support engineers. Rox is equipped with supporting its customers right from identifying & sizing the right IT infrastructure, and deployment, to post-sales support.

During the pandemic, we saw a growth in demand for hardware products and online support and services from customers. These included support with data migration, wan configuration, printer installation etc. Services like Lenovo Premier Support & Onsite Installation along with extended warranty support were also essential during this period. We have a strong association with Lenovo at the highest level, which enables us to offer unparalleled IT infrastructure solutions.  These infrastructure solutions helped us deal with a great deal of demanding situations and mission-critical workloads during these complex post covid times.

With the work situation going back to normal, what would be long-term channel strategies?

Our smart campus security approach enables offices to implement an integrated cyber risk management framework that provides structure. This helps in identifying threats, vulnerabilities, and implementing cyber solutions to man­age risks. The cyber risk capability is an integral part of our smart campus framework and comprises industry standards, legal, and regulatory requirements to establish the context of how cyber risk may affect an entire ecosystem including the academic community, services, infrastructure, and processes.

In the recent past, we have bet on all technology that can enable “Work From Anywhere”. By facilitating the employees of an organization to work from anywhere in the world, with an equal amount of security and assurance as that of an on-ground office. In order to maintain business continuity during the pandemic & post-pandemic period, we also offer our customers end-to-end solutions, along with Lenovo Premier Support and Lenovo Device Intelligence (LDI) Solutions.

What are the technology trends to look out for in the SMB segment?

The main technology trends to look forward to in the SMB segment include Cybersecurity, Smart Offices, Hybrid Workspace Automation, Employee Productivity Optimization Solutions via software and hardware, and DaaS. Cloud solutions & Software as services are also booming among SMB clients as it reduces capital investment. As a way ahead, we are targeting the SMB segment for expansion of business & trying to position the best possible solutions as per our customer's expectations. The SMB segment is growing under many government initiatives like Make in India. Clients in this space are looking for technological solutions to help grow their businesses.