Projectors becoming Mentors !!!

Abhilesh Guleria
Country Manager, MMPG & ITPF Business, NEC India Pvt Ltd

Taken to be one of the most positive aspects of technology and changing with the times not only did the Corporates or Government or Businesses have seen the technological adoption but the education in India has also moved out of the realm of the blackboard, classroom and conventional methods of teaching today to a more intelligent, digitized and smarter way of imparting knowledge.  In the coming years, India's education sector is likely to step up its IT spending to modernize the teaching learning process. The education market in India has a huge potential and is growing rapidly. With technology becoming an integral part of businesses and education, the projector sales are bound to grow in the near future. The IT adoption level with education has grown immensely over the years. Leveraging on this opportunity, NEC aims to keep coming with technologically advanced and upgraded solutions to meet the growing requirements of the education sector. 

Today, education market has already been covered by the projector wave. The sector solely contributes 40-45% of the total projector market in India. In a market space which has more than 15 competing and established brands already present, NEC is amongst the top 3 brands in the projector space.  Abhilesh Guleria, Country Manager, MMPG & ITPF Business, NEC India Pvt Ltd says, "The education sector holds a great importance for our business too and is the significant contributor and user of our projectors today worldwide. Our solutions conform to the highest level of reliability and scalability and can be customized as per the institute's requirement. The adoption of projectors in the Indian education system will not only be restricted to metros but will also become a popular teaching tool in tier II and III cities to upgrade the education standards in these cities."

Products such as projection solutions, audio-visual equipment and e-learning have been the core of development of schools and colleges. NEC offers a range of projectors that are ideal for an educational setup. NEC's M-series and V-series projectors adhere to the requisites of the education segment. 

NEC has set up a specialized 'NECare' division with 65 service centers across the country. NECare Centre, provide a complete customer support. 

NEC has a very clear & transparent business model. Abhilesh shares, "We engage with partners from a long term business perspective. We ensure that partners who are associated with us are making good margin, well equipped with NEC Product / Solution & feeling comfortable working as a team. We have constantly invested in growing our partner ecosystem. Our partner strategy revolves around quality selection to bring about mutual growth. Our incentive schemes for our business partners across India encourage and motivate them to boost business growth."

The education sector emerged as the key demand driver for the India digital projector market with the steady countrywide adoption of modern teaching aids and new technologies (such as PCs and digital projectors) by educational institutions in the last 2-3 years. Private educational institutions, starting with the K12 school segment, science and engineering colleges and management institutes have taken the lead in this area. n