Profitable growth for partners is a strategic priority for HPE

Amer Warsi, Director- Channels and Ecosystem Sales, Hewlett Packard Enterprise, India

“At HPE, our focus is on helping our partners reimagine and redefine their daily operations, unlock value, and accelerate digital transformation. Recognizing the challenges many businesses face in keeping up with digital transformation, we prioritize digitally empowering our partners and VARs.  We see our channel partners as an extension of our own sales force.

Our channel partners associate with HPE for three very good reasons- enhance customer base, increase market share, and speed revenue growth. And they in return offer their expertise, resources, and capabilities, which help us provide comprehensive solutions to our customers. We equip our partners with the necessary tools, processes, and resources to develop and market products that drive business success. This includes access to our cutting-edge technology for product testing and verification, as well as opportunities to showcase their products at HPE events and conferences. Additionally, we collaborate on customized marketing plans to access new markets and sales opportunities.

Our initiatives like HPE Sales Pro is a one-stop for sales enablement training to help master selling skills, deepen portfolio knowledge, gain more opportunities and bigger wins. It helps our partners understand how HPE’s solutions align with and meet their customer’s business objectives. With the HPE Technology Partner Program, we enable Independent Software Vendors (ISVs) and Independent Hardware Vendors (IHVs) to design, test, and market products that integrate seamlessly with HPE technology. Our ultimate goal is for customers to know that partner competency is end-to-end including technical, sales, solutions, and industry.”