Product innovation and marketing programs help Acer stay ahead of the market

Chandrahas Panigrahi
CMO & Consumer Business Head, Acer India  

“Acer in the past couple of years have been truly pushing the boundaries of technology. Our Predator and Nitro series gaming PC and accessories have been the top selling product in the industry. Acer is the No.1 PC gaming brand and our premium Swift, Spin and Switch series have been redefining what a laptop should be. Our product innovation, channel friendly policies, marketing programs and agile decision making has helped us to stay ahead of the market and made us leaders in many segments.

PC gaming is a mega trend which we are witnessing where all of PC brands are helping to advance the ecosystem with products, events, awareness programs and massive fan engagement. Acer’s gaming range is the most popular amongst all the brands with clear leadership with our Predator and Nitro brands. Another trend we are seeing is the demand for specialized monitors like gaming, photo/video editing, 4k, surveillance etc. Consumer is aware of the benefits of what these kind of products bring and are now willing to pay for it.

Our product innovation, channel friendly policies, marketing programs and agile decision making has helped us to stay ahead of the market and made us leaders in many segments. First to market products and technology has positioned Acer as a true innovator and customers appreciate the fact that they can enjoy the best of technology at prices they can afford. Acer’s philosophy of breaking barriers between people and technology  have made us one of the most loved brands with the highest repeat purchasers and referrals as per our research. India is one of the most important market for Acer and we will continue to serve the best of Acer for our customers."