NEWS
Prakash Kumar, Head – IT, BMW India Pvt. Ltd.
By VARINDIA - 2019-06-26
Understanding customer is core to a strategy. Today’s customer expects a personalise treatment and also expects that organisation customises products to meet its specific needs. Considering this we are working to use the social media and other public spaces not only to offer our campaigns or promotions but to do analysis of the unstructured data at all these places and devise our strategies with specific customer in mind. Extensive use of analytics is immediate focus.
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