Possible WorldWide offers solutions around QR codes to boost e-commerce
Possible Worldwide has developed or is in the process of developing interesting QR activities scaling from static WAP landing pages, to video based content and even mobile commerce.
Deepak Gandhi, Regional Director (West-India) at Possible Worldwide said, "Although QR codes have been around for quite some time now, the knack of utilizing these codes to the fullest of their potential is still not understood in India. We are yet to see an exemplary implementation of QRCs that is worth calling an 'innovation'. What is important for us to realize is that the user is actually making an effort in those 4-5 clicks on his mobile. Not to forget the efforts made when there isn't a QR reader on his / her mobile- searching for a reader, downloading it, going inside a folder or further in the sub folder and putting it on is certainly a task. After all this, he expects to see some content which is unique to the mobile as compared to the print. Ironically, many QR codes still lead to websites non-compatible to mobiles. The least which can be done is to take him to a WAP landing page".
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