Polycab is uniquely positioned in the industry, being involved in manufacturing as well as in distribution of passive networking products

With a vision to make people more connected, safe and resourceful for a Smart Life, Polycab India Ltd. is setting the trends and leading the industry in designing, installing and managing passive networking solutions. While Indian passive products’ market stands at over INR 2000 crore, Polycab’s target segments include Large Infra, Healthcare, Transport, Airport, Metro, SMEs, Govt, SDC, Police, Court, Education and others. In a chat with VARINDIA, ASHISH D JAIN, EXECUTIVE PRESIDENT AND COO, TELECOM BUSINESS, POLYCAB INDIA LTD., shares about the importance of passive networking products and solutions, USPs of the solutions, his take on government projects like Make-in-India and Aatmnirbhar Bharat etc.

Importance of passive networking products for high-performance networks   
While talking about the foundation of a robust and high-performance network, Ashish says, “With connectivity in various forms becoming integral for our lives and work and grouping and regrouping of existing devices happening in many ways, networks are going to receive and distribute an inconceivable data-load on their physical infrastructure. Whether it is continuity in networks or high speed in the flow of data, this is the physical infrastructure which enables the networks to meet the standards of desired performance and longevity. So, the foundation of a robust and high-performance network is the underlying set of passive networking products.”

End-to-end passive networking solutions and products
Ashish feels only cables cannot meet the demands, assurance of the quality of services and produce the required throughput of networks, therefore, in terms of having data’s dependable availability and subsequently accomplishing last-mile connectivity, robust passive networking solutions with accessories in an end-to-end manner form the fundamental building block of high-quality data-networks.

He informs that Polycab has brought the whole range of passive networking products and accessories at competitive prices with a better TCO.

“Today in these fast-evolving digital times, when power and data have emerged as complementary assets, we have brought together the offerings to evolve as a stronger and more capable, single-source manufacturer and distributor of power and data-solutions. We wish to work as a unified OEM-provider for power and passive networking products. Aligned with our stature as a household brand in India, the most exclusive value-proposition from our passive offerings is quality in services, for end-to-end throughput assurance. That is why; we manufacture and distribute the whole range of passive networking products and accessories,” points out Ashish.

To manufacture passive networking products
With decades of leadership in the Indian wire-&-cable segment, Polycab leverages on its proven expertise in designing and manufacturing Telephone Cables, Signal Cables, CCTV Cables, Cat 6 Cables and Cat 6A Cables, Hybrid Cables and Fibre Optic Cables of 6 cores to 576 cores. Ashish further comments, “Polycab is an established brand for bringing the quality-products at affordable prices. We are surely uniquely positioned to manufacture the whole range of end-to-end passive networking solutions for voice, data and video applications in communication networks.”

USPs of passive networking solutions
The company has established a dedicated manufacturing set-up of passive networking products and accessories. “We design and manufacture cables, the core of our passive networking offerings, in a way that enables them to carry the desired capacity of the data in a specific network. Our products, comprising Copper System and Fibre System, address the issue of rampant data-loss in the industry. So not only cables, each product of our offerings gets tested and certified to meet the desired capacity of a specified network, in terms of the data-volume and data-speed. In the spirit of the trust and brand-value we enjoy in our country, we have come up with quality-assurance and certificates for 25 years for our passive networking solutions. Also, to fulfil all the physical infrastructural requirements of a network in an integrated manner for our clients, we manufacture the entire range of passive products, including accessories, to accomplish end-to-end and scalable deployment of a network,” explains Ashish.

To Conclude
Polycab is a top-notch brand and a household name in India, serving people with various products. “Moreover, we have adopted a single OEM-strategy for electrical and passive networking products to make all our products under one brand. While companies in telecom-domain in India are either involved in manufacturing or distribution, we as an organization are uniquely placed in the industry, being involved in manufacturing as well as distribution of passive networking products. As a home-grown brand with a rich legacy of nearly six decades, we create profound national sentiment and align perfectly with the essence of Indian government-initiatives like Make-in-India and Aatmnirbhar Bharat. Definitely, we are one step ahead of MNCs in getting acceptance for our passive solutions and are deeply committed to live up to the trust and brand-value we carry with our name,” concludes Ashish.