Polycab empowers its partners with a cohesive vision to deliver their best

Ashish D. Jain
Executive President and COO, Telecom Business , Polycab India Ltd.

“An ecosystem of trusted partners facilitates in combining their diverse capabilities and simplifying the execution of value-propositions for an OEM. Partners play a positive role in deciding the strategic direction for the company’s business, which is why a Partner Support Ecosystem is the most critical covenant between an OEM and its different level of partners. It helps the partners in aligning themselves well and supporting the GTM-plans to acquire more and more customers with a hand-in-hand approach. Empowering the partners with a cohesive vision inspires them to give their best with accountability and helps them in prioritising their activities.

Key elements of Polycab’s Partner Programs

We, as an organization that has a strong legacy of nearly 6 decades, possess diverse business-portfolios and capabilities to bring in exceptional value to our business-partners. Empowering our partners through the right skill-set and bringing to them quality-products with ease of delivery-process and combination of different resources under one roof with healthy commercials have been the DNA of our successful approach. Helping them adopt digital mechanisms in their day-to-day operations, including case-locking, transparent customer-engagement policy, customer-activation, promotion-plans, feedback and support-system and easy logistics, has been integral to our Partner Programme. We literally handhold our partners to help them create more tailored solution-positioning that matches the exact needs of their customers.

We have a massive network of partners, spread across India. Our partner-ecosystem has unique capabilities, responding to varied customer-bases and requirements. Aiming to provide them access to a wider customer-base, create more value for their customers and increase their market-share, we have a 4-layered partner-activation in Digital-infra, Data, Gold and SMEs. We have flexible and accommodating business-models to support every level of partners. We have given them Authority and Ownership with attractive earning, loyalty-programmes and competitive offerings to acquire their target-customers from growing domains like Infrastructure, Healthcare, Transport, Pharma etc. for world-class products, in EPC and Connectivity.

We, as a company, are uniquely positioned with both, end-to-end Power & Data Solutions in the industry today. Our partners are placed better than others to identify and meet the current and future data-networking demands in our targeted segments. We have a specifically designed BACK BONE Technical Team to integrate and offer any design in the realm of combination of Power and Data.” 

“We firmly believe that collaboration and strategic partnerships are essential to transform the landscape. We owe our success to our partners. Our partners have been our extended family. The network of partnerships has facilitated our company to create and unlock new market-opportunities in different phases of our journey.”