Pitney Bowes unveils new brand strategy for "Future of Commerce"

Pitney Bowes has unveiled a new brand strategy and identity that is more closely aligned to the company’s business transformation strategy and vision first detailed back in May 2013.

"We are not the same company we were several years ago. We have expanded our business into high-growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future," said Marc Lautenbach, President and CEO, Pitney Bowes.

Lautenbach will formally unveil the new brand strategy and identity this morning to 15,000 employees at a globally broadcasted town hall meeting in Orlando, Florida.

"Today marks another significant milestone in the company’s transformation. The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management and cross-border commerce where Pitney Bowes provides industry-leading solutions. Importantly, the new brand differentiates Pitney Bowes and makes us more relevant to a wider audience around the world,” said Abby Kohnstamm, EVP & Chief Marketing Officer, Pitney Bowes.

The company is also launching a transformed web site with enhanced content and improved user experience and a newly-designed employee Intranet site. FutureBrand and DigitasLBi were engaged for brand strategy and design and digital transformation, respectively.