Pi DATACENTERS Is Poised To Be The Digital Transformation Partner For Enterprises   

Debmalya Dey Roy
Vice President - Sales & Marketing, 
Pi DATACENTERS 

Good data for a Good Brand Strategy   

As a datacenter and cloud service provider, we operate in a $2.2 billion space, where the transformation is driven by the market dynamics and market sustenance for the enterprises. We are looking at a market size of $ 4.1 billion in next 18-24 months in the same space.

We have a 3-prone strategy for the data generation, that supports the knowledge needs of the entire organization. The data IP that the entire organization brings in, our association with industry forums like NASSCOM | CII | TIE and our analyst relations with firms like Gartner, Forrester etc., give us access to relevant data and analytics at national and international levels. 

There is a relentless market intelligence engine that runs at the backend, which cuts across all the above sources and resorts to primary research and analytics, in exceptional cases internally. 

Brand Positioning vs. Marketing Tactics

From the very inception, our brand positioning has been based on bringing a disruptive wave in the space of datacenter and enterprise cloud, while redefining customer experience, in the Indian market. Hence, a brand positioning similar to the legacy players in the market-place would defeat the purpose.

Our brand strategy is developed on four key elements - exemplary integrity, uncompromised ethical standards, environmental friendly in delivering quality services and respect for our stake holders. All these add up to deliver customer experience, as we decisively position ourselves as the IT infrastructure and digital transformation partner for our customers.

Firstly, our choice of location of presence in Tier -2 cities instead of the metros, secondly the scale of our datacenter(s) and last but not the least, us being Uptime Institute TIER IV certified, has created a niche for Pi as a brand. Our brand positioning addresses the business needs of today’s enterprises in terms of having a scalable and flexible IT infrastructure which is deployable with no or minimal disruption for customers yet delivering operational excellence and cost optimization.

R&D Driving Growth

Pi has heavily invested into technology assimilation and re-engineering and has developed the state of the art, Research and Development center ‘Pi Labs’. ‘Pi Labs’ based at Pi’s global headquarters at Amaravati (capital region of Andhra Pradesh). It focusses extensively on research around unified computing, network virtualization, application networking & acceleration and cyber security mechanism.

Being a next-generation service provider, we have been able to forge strategic alliances with industry technology leaders and hence, have access to pre-beta technologies from them, at ‘Pi labs’. This gives us ample avenues to test heterogeneous platforms across security, network, compute and storage space in advance viz a viz others in the same space. This eventually gives us the early mover advantage, wherein we are ahead of the curve, partnering our customers at the inception of their transformation journey. 

We would continue to invest heavily in research and development, around our core, as well as integration of artificial intelligence and machine learning to our larger story. This would bolster our branding and positioning in the industry, re-defining customer experience in the space of datacenter and enterprise cloud space, while fueling the customer’s business growth.