PAYBACK ties up with Archies to expand its offerings in gifting space

PAYBACK has entered into partnership with Archies to expand its offerings into gifting category. This association will help Archies customers to earn and redeem PAYBACK points at more than 225 Archies-owned stores.

Through this strategic partnership, PAYBACK members will now be able to earn 5 points for every 100 rupees spent and redeem their points across all Archies-owned stores every time they transact by just quoting their PAYBACK card number or linked mobile number.

The partnership is aimed at driving loyalty and stickiness at the Archies brand format by offering members higher earning points as well create a rewarding experience for them through redemption opportunities. This move will also enable PAYBACK to strengthen its partner network and expand its offerings in the gifts segment which has witnessed tremendous growth in recent times.

Rijish Raghavan, Head – Partner Management, PAYBACK, said, “We are pleased to announce this new partnership and look forward to a long-term association with Archies. Our endeavour is to create many more such rewarding opportunities for PAYBACK members in newer categories both online as well as offline, as this will allow shoppers with the opportunity to maximize their shopping and earn rewards for everything they spend on.”

Raghav Moolchandani, National Sales Manager, said “Our association with PAYBACK will enable us to give added benefits to our customers for every purchase they make with us. With the changing dynamics and intensifying competition in the market, we realized that we need a robust loyalty program that will help us enhance customer trust and at the same time expand our reach into this category. We are confident that this partnership will help us deliver the delightful rewarding experience to our customers”.

Tags: PAYBACK, Archies, gifting space, Rijish Raghavan PAYBACK, Raghav Moolchandani National Sales Manager, PAYBACK members