PASS becomes global distributor for MindTime

PASS Technologies has announced its appointment as the global Master Licensee of MindTime. After 22 years of development and 15 years of scientific and in-market research and validation in marketing, messaging, psychology, design, organizational behaviour, education, and consumer service behaviour, the MindTime framework is aiming to become a global utility and standard for understanding people.

The time-based MindTime system, which measures individual thinking styles and maps them within a tri-polar framework – Past, Present, and Future – heralds a potential revolution in the business of understanding, modelling and predicting human affairs across dozens of industries and social environments.

"PASS is taking the MindTime system further to the next level by adding enterprise management functionality to support companies, organizations and communities incorporating MindTime in their own solutions and products. We are also integrating MindTime modelling as a foundational component into our passbrains crowdsourcing platform for product testing, providing a much more versatile approach to select consumer panels and testers and to interpret their feedbacks and product ratings based on their thinking styles. We believe that passbrains with MindTime will allow us to provide our clients with an unsurpassed level of insight into how people feel about their websites and apps and about their products and services," said Dieter Speidel, CEO, PASS.

The intelligence provided by MindTime's scientifically validated cognitive model is radically different from that provided by traditional audience segmentation solutions – values / lifestyles / psychometrics / demographics – used in business today, claims the MindTime Project, the social sciences research company behind its development.

“Human thinking and behaviour are the next big topics, The race is now going to be about understanding people using new higher-order models of human behaviour that provide high levels of predictability and utility. Furey adds during his keynote speech at ad:tech, New York, 2010, “ … and we have come a long way from personality tests and values-based measures in the last 5-10 years. We are now firmly in the age of neuro-cognitive sciences,” said John Furey, Founder of the MindTime Project, developers of MindTime.

It is a great honour and pleasure having been chosen and appointed worldwide master licensee by The MindTime Project, and to be able to collaborate with its CEO, John Furey, and his team. We will strongly benefit from their vast treasure of knowledge and experience in social sciences research. This will be an extremely interesting journey for us and for partners and customers working with us in the future!"