Partnership is the key to Optoma's success
Vijay Sharma- Country Head, Optoma Corp
“As a brand in a niche segment, we put extra efforts to empower B2B partners to achieve sales growth in each market. We provide social media support, print advertisements in channel magazines, participation in trade shows, dealer and customer meets etc. to support them. We train them in product management and customer engagement through various digital mediums. We run free workshops, training and online sessions too for making them understand the nitty gritty of the digital age and its usage in sales and customer engagement and retention.
Partner program is an integral part of our business strategy as it plays a pivotal role in lead generation and sales growth. Since the beginning our strong partner base has helped us to create a footprint across India and connection with customers. Owing to a successful partner program we have strengthened our network, connected with new customer base and generated brand recall. The business strategies for the partners and distributors adopted by Optoma are transparent and fair in nature. We as a company give them fair share in the profit and allow them to grow with us.”
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