Partners play a decisive role when it comes to the GTM strategy of Cyble
"At Cyble, we believe in sharing knowledge. To deliver actionable threat intelligence, we keep our partners updated on the latest tactics, techniques, and procedures (TTP) that adversaries are employing. In the interest of empowering our clients to safeguard their systems, we are designing a partner portal with modular training and are in the process of creating a lab for skill upgradation. Our efforts are directed at creating a repository of digital marketing content for the use of our partners.
Partners play a decisive role for a vendor when it comes to the go-to-market strategy. With India being a huge market, collaboration with a well-structured partner program has been a key driver of Cyble’s growth. We strongly believe in partner protection. We are in the process of creating a deal registration process which will enable our partners to register a deal, which in turn, will be integrated into our CRM solution. This process is based on complete visibility and enhanced usability. In addition, we are forming a cohesive work model wherein channel and enterprise sales will work together. We have already designed a lead generation programme through joint marketing and will be starting a partner recognition programme soon.”
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