Partners continue to be the driving force behind Dell Technologies’ business growth 

Anil Sethi, Vice President & General Manager, Channels India - Dell Technologies
 

“The Channel ecosystem has played a pivotal role in expanding Dell Technologies’ footprint. We are committed to grow this further by enhancing partner experience levels and building services led go-to-market strategies, aided by new incentives and distribution support. Our recent announcement on “Partner First Strategy for Storage” is a step towards this commitment. This marks a fundamental change in our go to market, resulting in over 99% of Dell customers and potential customers being considered partner first for storage.  

 
Channel partners have always been the driving force behind Dell Technologies’ business growth, and we are committed to further strengthening this ecosystem, with ample growth opportunities. To complement industry needs, we have also streamlined and enhanced the partner experience across multiple program tracks allowing solution providers, CSPs and OEM partners to enjoy one regional incentive structure, one tier structure, and one set of tier requirements. We make sure that partners are engaged and understand all the capabilities that we have. We listen to our partner’s feedback, and we will continue to review our operational model to ensure we’re optimizing and simplifying our engagement with partners.

We launched our 2023 Partner Program in February with a renewed focus - Together, We Stop at Nothing. This celebrates the sixth anniversary of the program and its continued success with the partner community. Partners are also leveraging next-gen solutions through our collaborations with OEMs like Microsoft, VMware, Red Hat and others.”