Partners are a crucial asset to SAS contributing to its joint success 

Manish Nair, Head of Alliances and Channels, SAS

“The SAS Partner Program is tailored to meet the ever-growing needs for partners to be successful together with SAS. It provides partners with support across the lifecycle of partner engagement which involves partner recruitment, onboarding, enablement, engagement, and governance. The SAS Partner Program helps with joint business planning to drive mutual goals, provides marketing support to drive demand generation and enables partners with access to the latest technologies at SAS. Our partners are at the center of core GTM initiatives. We provide them with robust tools to help accelerate sales, such as SAS PartnerNet, a dedicated portal for our partners that provides one-stop access to SAS resources like enablement resources, marketing assets and opportunity management workflow.

Our SAS Partner Program is crucial for expanding reach by enabling us to leverage the network, expertise, and resources of partners to access new markets and customer segments. This broad market exposure is often challenging to achieve independently, and partnerships provide a strategic gateway to tap into uncharted territories. By working with partners, we can enhance market penetration, acquire new clients, and ultimately increase revenue. The SAS Partner Program is built around providing the right tools for partners to build business plans that drive strong GTM strategies along with building professional competency on SAS products/solutions, which lead to a competitive advantage in the market for sustained business growth. We believe each partner brings unique capabilities and assets which contribute to our joint success and differentiates us in the market.”