Partner programs serve as a very important pillar of B2B marketing strategy

Ashish P. Dhakan, MD & CEO - Prama Hikvision India

“We are digitally empowering partners and value added resellers through various initiatives. We are adding value by providing support and guidance to partners about how to promote their business on the digital platforms (i.e. website, social media, etc.).  We help the core objective is to create awareness about the products and solutions. We help them to identify the prospects and generate new leads.

The partner programs are of prime importance in the B2B partner ecosystem and the channel partners in the security market are the key beneficiaries of Partner Programs. These programs create real benefits for the partners to face the competition in the market by various on ground and online initiatives.

The partner programs are a very important pillar of B2B marketing strategy, they are the key initiatives that drive the business growth. Building a successful B2B partner program hinges on thoughtful strategy and execution. By doing these tips, you lay the groundwork for a thriving ecosystem. Embrace these pillars, and watch as your B2B partner program transforms into a powerful engine for business growth and enduring partnerships.

We are committed to a fair and transparent partnership model, which is an essential element in our business relationship with the ecosystem partners. We take all the necessary steps to ensure best practices are followed. The partner ecosystem is our biggest asset and with a keen eye on future trends, we are expanding its footprints by nurturing it along the business.”