Partner program is central to ESDS’ business growth strategy

Piyush Somani Chairman and Managing Director, ESDS

“ESDS is providing partners and VARs with a comprehensive set of digital tools and resources, aimed at boosting their capabilities and productivity. Through access to cutting-edge technology solutions, top-notch training programs, and tailored marketing assistance, our partners can deliver increased value to their customers. Our digital platforms streamline order management, lead generation, and customer support processes, fostering seamless collaboration and communication. Committed to ongoing innovation and collaboration, we are dedicated to empowering our partners to thrive in the constantly changing market landscape.

Central to our business growth strategy is our Partner Program. Leveraging the expertise and networks of our partners, we extend our market presence and enhance our sales and service capabilities. This strategic collaboration spans various industry sectors and geographic regions, facilitating increased market penetration and accelerated revenue growth. Through joint marketing efforts, co-selling opportunities, and collaborative product development, we foster strong and enduring partnerships. The Partner Program empowers us to swiftly adapt and innovate, meeting the evolving needs and demands of our customers and the market.

To create a thriving and interconnected ecosystem, the partnership model should be fair and transparent, which entails the following steps: establishing clear selection criteria for partners that correspond to our values, goals, and target markets; developing transparent partnership terms that are governed by rules of revenue sharing, incentives, and obligations to ensure trust and accountability; prioritizing open communication and offering constant updates and feedback opportunities to partners; implementing thorough training and support programs to enable partners with necessary knowledge and resources.”