Panasonic launches 4K Imaging Pro Center in India

Panasonic has inaugurated the first-of-its-kind Video and Still Photography School in India, offering an enhanced experience of the Panasonic 4K Technology available in cameras and camcorders. The school is located in Connaught Place, the heart of the National Capital, and is spread across 850 sq. ft. With the introduction of the Pro Center, Panasonic aims to promote 4K and 6K photo technology to its current and prospective customers. It is also a platform for the customers to reach out to specialized technical staff from Panasonic for the queries on camera operations and any other operational issues of the products.

Panasonic Pro Center for Video and Still Photography is a one-stop solution for Wedding, Documentary, Fashion, Candid, Advertising photographers, Broadcast videographers and amateurs in video and photography. For in-depth understanding in this field, hands-on training workshops will be conducted at the school for camera professionals and amateurs on a fortnightly basis. The primary mission of Panasonic by conducting the workPro Center is to impart knowledge to all video and still photographers. The workshops for professionals will cover in-depth knowledge of 4K technology, post production and new models. Moreover, it will provide understanding on finer points of Panasonic Micro four thirds, wedding camcorders, 4K camcorders and AVCCAM range.

Manish Sharma, President & CEO, Panasonic India and South Asia, said, “Panasonic is elated to announce the launch of its first and exclusive 4K Pro Center in India. With the colossal growth of photography culture and increase in the popularity of 4K, India has emerged as one of the prolific markets for Panasonic. With this launch, we aim to create an interactive and informative buying experience for our existing and potential customers. With the availability of a variety of 4K and 6K products and conducting workshops, we aim to create engagement, education and an experiential purchase for the customer.”

Gaurav Ghavri, Product Head – Digital Imaging, Panasonic India, said, “4K technology market is expected to drive the change in the industry. With the introduction of Panasonic 4K Pro Centers, we plan to take customer’s experiences to the next level, making it special by providing them with a rich photographic experience. It will help us provide our prospective customers deep understanding on 4K technology which is the future of camera industry.”

The school will have space for shooting and displaying videos. It will offer three-side display for products dedicated to each category. The entire 4K camera and camcorder range will be made available at the all-new store. Panasonic Wedding Camera lineup will also be displayed at the store targeting towards the wedding market.