Panasonic introduces 4G smartphone Eluga PRIM at Rs 10,290

Expanding its portfolio of the highly popular Eluga series, Panasonic India has added another smartphone to the Eluga family, the Eluga PRIM available at Rs 10,290. 

The Eluga Prim comes with front fingerprint scanner which allows one to unlock one's phone quickly and securely, adding essential security. The one touch security ensures that one can access the data on one's phone. 

The Eluga Prim with its circular home button on the front support gestures for doing multiple tasks like the home button, opening recent apps and back button. The shiny and sleek 7.88 mm body and the brush metal finish on the back gives a distinct and stylish design to the smartphone. 

The smartphone supports 4G VoLTE and features a stylish 5 inch full-HD (12.7 cm) IPS display. Eluga Prim’s screen incorporates the latest On-Cell display which provides 90% transparency. 

The 4G smartphone is powered by a 64-Bit Quad-core processor clocked at 1.25 GHz coupled with 3 GB of RAM to which allows the user to use multiple apps and games without any lag. 

On the software front, the smartphone runs on Android Marshmallow 6.0 with Android-For-Work functionality for enhanced security. There is 16 GB of inbuilt storage but users can store all their data, music, videos with expandable storage up to 128 GB thereby eliminating the need for deleting any data when storage reaches its full capacity.

The smartphone sports a 13 MP rear camera with triple LED flash for clear pictures even during dim light and a textured 5 MP front camera for that perfect selfie. 

The phone is quite light weight at 145 gm and holds a powerful battery capacity of 2500mAh ensuring longer operations.

The smartphone will be available in Gold and Gun Metal Silver Colours. 

Commenting on the launch, Pankaj Rana, business head – Mobility Division, Panasonic India said, “We at Panasonic believe in not only great software and hardware but also quality and sturdy design of our phones. Fingerprint scanning has emerged as the most popular biometric technology to keep your data secure. The fast fingerprint scanner will be able to recognize your fingers and thumbs in a split second and also will act as a home button. The sleek Eluga Prim strikes a neat balance between the two.”

“Panasonic Eluga Prim is yet another smartphone from Panasonic in the affordable range for the Indian market. This phone comes with top-end features but at an affordable price tag. With 3 GB RAM and storage up to 128 GB, it provides the user with latest features in a smartphone,” added Rana.