Ovum predicts top points of CIO Agenda in 2014

Enterprise mobility will continue to be one of the hottest topics in IT, and high on the list of priorities for all CIOs, according to Ovum’s Enterprise Mobility 2014 Trends-to-Watch report. Consumerization has driven the enterprise mobility market over the last few years, and Ovum has identified the three major trends in mobile consumerization that will have the biggest impact on businesses in 2014.

The Enterprise Mobility 2014 Trends-to-Watch highlights that businesses will need to provide a strong multi-screen, multi-channel experience for customers and employees, as mobile devices increasingly become the first point of contact between a business and its customers (B2C), suppliers (B2B), and employees.

Moreover, apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes. In 2014, enterprise mobile apps will become a core part of the enterprise IT application stack.

Richard Absalom, senior analyst of Enterprise Mobility, Ovum, said, “As businesses adapt to increasing consumerization and extend the range of tools and applications available to employees on all devices, enterprises and supply-side vendors alike need to be prepared for these developing trends: businesses in order to realize the full business benefits of mobile working, and vendors in order to address enterprise demand and remain relevant in a crowded, highly competitive market.”

For organizations that already have a mobility strategy in place, the next phase will be to start mobilizing as many internal processes as possible to allow workers to perform their core tasks (beyond email) from whichever device they have to hand, from wherever they are.