“Our preferred route for resale in India is through partners and MSPs”

By VARINDIA - 2022-11-23

“Our preferred route for resale in India is through partners and MSPs”

Israeli-based company, Cymulate has established a local presence in India to support Indian customers and expand trade relations. Its sales and support teams are spread across India to address different markets. Eyal Wachsman, Co-Founder & CEO – Cymulate tells VARINDIA more about his company and how it plans to address the market -

 

How is Cymulate addressing the India market with its products and solutions? What are your short-term and long-term plans for this market?

Cymulate was the leader in introducing Breach and Attack Simulation (BAS) to Indian customers and educating them on continuous security validation through offensive means. Top banks in India, global Indian IT companies, and leading insurance companies have deployed the Cymulate solution. In addition, Cymulate sells its solution through trained resellers.

 

Cymulate's sales and support teams are spread across India to address different markets. In addition, Cymulate conducts workshops regularly to educate customers on the benefits of shifting from reactive defensive security to proactive offensive protection.

 

The short-term goal is to provide customers with the tool they need to validate their security controls are working and that they are not at risk from any immediate threats. The long-term goal is to make continuous threat exposure management achievable and practical for businesses of all sizes and industries.

 

Which major verticals will you be targeting, and why do you choose them as your primary customers for this market?

Cymulate is a solution that is relevant to all industries. Cymulate has been targeting and seeing considerable success with banks, insurance, IT companies, manufacturing, and government agencies. These customers embraced Cymulate quickly because they immediately saw the value in their investment. In addition, customers achieved better ROI with their existing security tools and helped rationalize the need for future tools.

 

How different is the Indian security market from the Israeli market?

Although the size of the markets is dramatically different, businesses in both countries operate with significant financial pressure to keep costs down to be competitive. Both experiences increased cyber threat activity, which creates an opportunity for security tools that can help them close gaps and optimize the performance of their existing security tools.

 

What is your GTM strategy - will it be direct or through partners?

Cymulate is a channel-centric company, which means our preferred route for resale is through our partners and managed service providers.

 

What key trends do you see in the current security market?

We see customers today evaluating ROI and upgrading their security frameworks based on a realistic view of what has already been invested and what can be improved.

 

Moonlighting in the IT sector has raised several ethical issues. Do you think this might have a direct/ indirect bearing on the cybersecurity posture of an organization?

Although we are aware that this occurring in the industry, we have put the proper checks and balances into place to ensure that this is not happening within our company.


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