Our Partners are the driving force behind our success and Customer engagement

Faiz Rehman 
National Business Head - India & SAARC, Collaboration, Barco

Need of a Partner Programme 
Channel partners drive business growth for organizations and ensure that their specialized products and solutions are delivered to the end consumer in the most effective and efficient manner possible. This is especially true when it comes to B2B organizations such as Barco. Our partners are the driving force behind our success and customer engagement. Businesses receive a marked edge from the unique and value-focused approach followed by partners. 

Importance of a Partner Programme:
Barco India is focused on enabling bright outcomes across the segments we cater to – entertainment, enterprise, and healthcare. In keeping with this aim, we invest in, and consistently strive towards creating value through innovative partner programs. We are a partner-centric organization and, we have been exploring partnership pathways beyond traditional methods by adding more associates, across verticals. Each of these verticals has turned to innovative and digital solutions, considering the disruption caused by Covid-19, and we have worked towards being a part of this digital transformation journey. We have invested strongly in innovative partner programs as well as doubling our channel partners in tier-2 and -3 cities, to drive better uptake for Barco’s solutions. 

Main Concerns to Address:
Since partners are the ones who take our technology to the end customer,it is crucial that they understand the real pain of the customer and position the right set of product/solution to address the customer’s pain. To ensure that our partners are well-equipped to support us, Barco has designed a program to promote our products and services, augment their expertise and resources, and enhance the satisfaction of our end-users. We invest heavily in training, certification, and marketing support programmes for our partners. 

Another key feature of our partner programme is that we train and empower partners by bringing them on a common platform and enabling them to learn about technology trends, high growth areas and other necessary details through online training and webinars.