OUR PARTNER PROGRAM IS BUILT ON SIMPLICITY AND TRANSPARENCY

SUNIL SHARMA
M.D-Sales - India &SAARC,
Sophos Technology Pvt. Ltd.

NEED OF A PARTNER PROGRAMME

Partner Programs help to consolidate sales and distribution of any business that adopts channel-based business model. A well-defined partner program provides a framework that lays the foundation of growth-oriented path for channel partners. Through a partner program, a channel partner can plan and execute its business journey that is rewarding at each step. A level-based partner program helps channel partners to increase their revenue and profitability according to their partnership level (Authorized, Silver, Gold and Platinum) and loyalty.

IMPORTANCE OF A PARTNER PROGRAMME

Innovations are at two levels. One is at broader framework and strategic level and another is at the tactical level. Broader framework includes attributing level-based partnerships, tiered discounts, launching promotions, and training calendars. Whereas, tactical level includes way partner program is executed to empower partners and their business. Sophos believes in innovating at both the levels.

MAIN CONCERNS TO ADDRESS

Sophos’ global partner program is built on following key features and they are Simplicity and Transparency: Our entire partner program is simple but comprehensive. Partners are well aware and informed on the registration process, enablement tools, trainings and growth path associated with the partner program and the other one is Partner Profitability: Our channel policy rewards commitment. The more partners are committed to Sophos, more profitability they can achieve.