"Our mission is to make sure that all the innovations organization is doing are for human progress"

With a focus on human progress through technological innovations, Dell EMC aims to provide data protection from edge, endpoint or central. The company understands the importance of data and the evolving data protection landscape. Discussing about all this, in a chat with VARINDIA Ripu Bajwa, Director & General Manager, Data Protection Solutions, Dell EMC, India reveals about the company’s IDPA DP4400 solution for mid-sized organizations  

As data has become today’s new oil, the data protection landscape is facing a lot of disruptions, and enterprises are also pulling up their socks to protect their data assets from internal and external threats. Every organization is realizing the value of data and innovation is driving digital transformation. So for protection of data, innovative solutions are equally important. These days, CIOs and CISOs are looking at modernizing data protection in terms of backup and restore as the events of compromises worldwide are increasing every day.      

“We are witnessing a lot of disruptions in the marketspace. Enterprises are gearing up towards meeting internal and external threats; data is becoming the new capital on which businesses are running and organizations are differentiating themselves based on the information assets as well as the insights they are able to gather, all of which is happening more online. Today, the value of data is being increasingly felt at all levels. So while innovation is driving digital transformation, it is important to have the best-of-breed innovation. You got to have the protection of data and assets. Earlier, people used to look at having a copy of their key assets on offline. Today, they make sure that data protection is as good as you are producing data. As organizations are getting agile every day, they need to make sure that all the critical assets, data, information are protected almost always, available and accessible from any device and securely transacted between organizations. All transactions happening through different devices or various entities themselves, all the information needs to be protected. Innovation and privacy are the two things which go hand in hand. Most of the CIOs and CISOs are gearing up to look at modernizing the data protection landscape which means getting more modern when it comes to back up and restore making sure that Disaster Recovery is available all the time and ready to meet any kind of accidence and even be ready for cyberattacks,” explains Ripu Bajwa, Director & General Manager, Data Protection Solutions, Dell EMC, India   

Strategy

The strength of Dell EMC in the data protection landscape lies in R&D and it is the only company to provide end-to-end data protection.

“This is the place where a lot of companies are entering and they need funding because they are not themselves capable to undertake a lot of research. We are positioned as leaders for many quarters because of the size and our innovation is to suit the best practices of large organizations. We have our own largest R&D center. We utilize Dell Technologies’ entire group, leverage it as the most formidable one.

We are the first and only one to give end-to-end data protection. It means we protect any kind of application which means any kind of data under any kind of Service Level Agreement (SLA) which means some people want it continuously available or a backup copy or a snapshot or a long-term recovery archival and on any kind of target which can be a server or multi-cloud so we can store it as per the need of the customer. On top of this we have a wide ecosystem of our applications type vendors. The approach we take is very unique and it is end to end,” states Ripu.  

Mid-sized organizations

For the mid-sized organizations which want data protection in one appliance, Dell EMC has come up with a unique solution IDPA DP4400 which provides efficiency and a high level of deduplication. It is very simple, automated and organizations can also leverage cloud. 

“We have launched IDPA DP4400 last year and it’s been a great success worldwide. In India, mid-sized organizations look at data protection as all-in-one appliance.” 

"We have made sure that through this IDPA DP4400, customers can get started very simply and it is very smartly done in terms of software and the customer does not have to configure backup software or hardware, it is all built in one. It is meant to handle multiple use-cases like VM Virtual workloads, interact with other applications and deduplication happens much more efficiently. This appliance gives a very high level of deduplication which is 55:1. It actually means that instead of keeping 55 terabytes of data, it keeps in one terabyte. This is the single largest benefit and secondly it is very simple, automated and if you are ready to put data the mid-sized organizations can leverage the cloud. They can go to any public cloud provider and can store data to that cloud. Data continues to remain in their control because this appliance keeps the meta data. It has the intelligence to bring it back from the Cloud in the deduplication manner so it is very cost-effective and simple. So for mid-sized organizations this is one starting step,” discusses Ripu.  

  
Focus

Talking about the focus of the company, Ripu reveals, “We are doing a lot in the technology space as you can imagine Dell Technologies is the leading infrastructure player. We have our various business units, address new workloads. Our mission is to make sure that all the innovations organization is doing are for human progress. Under that guideline, whatever we are doing in terms of protecting data as it is getting generated from the edge or the endpoint or central, this data transfers very securely in an encrypted manner across to the distributed data center where processing happens and also for deep learning or insights it goes to cloud or multi-cloud. We move the data on to those operating environment and also seamlessly bring it back so that each and every point is protected and also actionable insights when they are required can be done efficiently.” 

Aparna Mullick
aparna@varindia.com