"Our leadership position in storage space in the country has been possible with the constant support of our distributors and channel partners"

Sameer Bhatia, Director of Asia Pacific Consumer Business Group and Country Manager for SAARC & India, Seagate Technology

"We have been seeing a strong and continuous growth in India, not only on the consumer side but also enterprise. Our leadership position in storage space in the country has been possible with the constant support of our distributors and channel partners. Working towards our partners’ business success across all the cities in India is one of the key focus areas for us at Seagate each day. We believe in nurturing our partner ecosystem by understanding their needs and guiding them with all the product knowledge and tools to enable their success in competitive environment. We connect with our customers and partners in the markets through the Seagate Insider partner program. This year, we will continue to focus on providing comprehensive training sessions and seminars as well as working on co-marketing initiatives to better identify evolving opportunities in the changing norms currently.

With the emergence of IT 4.0, our focus for this year is to help partners drive profitability by enabling them to embrace and monetize the new opportunities around edge computing and artificial intelligence (AI). We connect with our customers and partners in the markets through the Seagate Insider partner program. In addition to regular products and technology trainings, Seagate also provides its partners to better understand evolving opportunities.

Our India-market specific SkyHawk Partner App is a great example of how we empower our partners and customers. The total downloads of the app are now nearly 13,500 from 10,000 users in late November 2019 – a 35% increase in over four months. The total app registrations also increased from over 4,000 users in November 2019 to over 5,600 users now.

This year we also redesigned and opened a hi-tech Lacie Showroom in March to provide better tech experience to our customers.

With the increase in the number of connected devices there has been an exceptional growth in the creation and consumption of data. We believe that the next wave of data growth will come from “embedded devices”, and with the advent of IT 4.0, our focus is on helping partners drive profitability by enabling them to embrace and monetize the new opportunities around edge computing and artificial intelligence (AI).

As mentioned earlier, with the growing business opportunities, our focus continues to be on engaging with the partners and distributors network. Our channel ecosystem continues to grow in numbers and reach as we better understand evolving opportunities and double down on our efforts to engage with our partners and customers more closely than ever.”