Our experience of getting listed on NSE has been fantastic

Ketan Patel, Founder & Director, Creative Peripherals & Distribution tells VARINDIA more about its company and how its recent listing on the NSE Emerge platform will be a paradigm change for the company - 

Creative Peripherals & Distribution provides tailor made solutions and services to brands as well as to its partners.The market strategy of the company owned by Ketan Patel is to encourage experiential products and services to India, and to improvise the bottom line for partners.

Creative Peripherals has recently been listed on the NSE Emerge platformand the experience has been fantastic. “Our lead managers and the complete team of NSE Emerge were very supportive and forthcoming. They did not only guide us throughout the process but has done handholding at every step.Coming to opportunities, Listing has changed our paradigm. Listing allows us to have access to capital at low interest cost and we will also be able to attract exceptionally good talent,” says Ketan Patel, Founder & Director, Creative Peripherals & Distribution.

Since the procedures to list are well defined, clear and transparent, Ketan also believes that it will henceforth give his company access to Joint Ventures collaboration.

Today, Creative Peripherals is associated with world class brands which includes GoPro, Olympus, Manfrotto, Samsung, Honeywell, Philips, Sennheiser, Beats, and many more feathers in its cap. “We offer end-to-end solutions and services that includes Presales, Product training, Brand marketing & positioning, Deployment of POS, Extended Warranty support. Our vision is to offer and come up with new initiatives and service offerings,” he says.

Going forward, Creative sees itself as technology enablers. Artificial Intelligence, IoT (internet of things) and Blockchain will change the world and Creative will make its bet on companies who are specialising in these technologies. Its plan for 2018 is to digitize its system from Communication to CRM;italso plans to have its system digitally equipped and have a responsive website that will cater to a complete solution from channel and end customers.

Creative Peripheral specializes in market penetration, and for that it needs to have a strong presence in the Channel market. The company has its presence in markets PAN India and has set up its offices there.Currently it has its presence in 26 locations across India, and has plans for expansion and come up with more offices and to provide its services to more number of markets.

Channel being the backbone of any industry, Creative Peripherals assures its partners that it will use its goodwill, expertise and influence to introduce world class brands across categories into their portfolios. The company also looks to supporting the partners in leveraging their market positioning and enhancing their bottom line.