Our customer centric approach has positioned us as a "partner of choice" - Transtek Infoways Pvt Ltd 

Since 2004, Transtek Infoways has been leading the industry with their effortless operations, low maintenance, nominal prices, longer operational life, and top performance. With the help of team and infrastructure, the company has gained the customer centric approach to become a differentiator in the market. The company has been providing high-quality products to their clients at market leading prices and within the stipulated time frame. In a chat with VARINDIA, Vishal Sopory, Director, Transtek Infoways Pvt Ltd describes the business model of the company, opportunities for the SMBs, their digital transformation journey etc.

Brief about the company

Transtek Infoways was established in 2004 and operated as a national distributor for various IT products and components. In the year 2012 the complete business model was redirected towards system integration, primarily for corporates. We also started to focus on government businesses after the advent of GEM in 2016.

With an approximate business mix of 50% corporate and 50% Govt.& PSU, Transtek Infoways operates with close to 50+ employees and a customer base of 3200+ spread across the country.

What is the company’s business model and what drives the YOY growth? Why would customers select you over your competitors?

The key ingredients to our business model include- acquiring & retaining customers, having a product agnostic & customer centric approach, and by saying ‘No’ to 10% of businesses.

We closely engage with device manufacturers, like Lenovo, on both inventory led & made to order inventory business models. This results in easier customer engagement and superior customer satisfaction. We empower our teams, resulting in faster decision making, which eventually leads to high speed of quality response to customers. And our partnerships with them help us increase brand and product coverage for the buyers. The customer centric approach has also ensured Transtek being placed as the ‘partner of choice’ by most of the consumers.

What is the most preferred brand/product by your customer and do they opt for any additional services?

As mentioned earlier, Transtek as a company is customer centric and brand/product agnostic. While we say that 60% or more of our revenue is from computing devices, there has been a shift in this market scenario in the last few months. We have seen the requirement of the market move in favor of SSD drives. There is a rise in consumer demand for FHD screens as well. Speaker, webcam and mic quality which were taken from granted earlier in commercial PCs, have become a key feature now. The most preferred brand by our customers is Lenovo with a demand for multiple allied solutions with Lenovo Think Servers, ThinkPad, ThinkCentre &ThinkStation products.

How do you plan to support customers to ensure that the IT workforce runs smoothly if another lockdown is implemented? 

In the current scenarios while the Covid cases are rising, there is no expectation of a full lockdown. The people that were expecting to open offices in the first week of Jan 2022, have postponed the opening dates and are continuing to work from home post the third wave.
Covid has been a part of our lives for 2+ years now and the businesses, small and big, have adapted to the new model of work from home/ work from anywhere. We have tied up with delivery services providers who can break the bulk order and deliver 1 box each to an employee’s home. Similarly, collecting IT assets from existing employees has also been offered. Short term requirements of customers were met using the rental model in the previous lockdowns and we are currently geared up for the same too.

Services like Lenovo Premier Support & Onsite Installation along with extended warranty support have been game changers during these times. We also provided Lenovo Device Intelligence (LDI) Solutions to some people.

What opportunities can you foresee for the SMB business?

In the last 1 year most of our business has been driven through Medium and Large corporations, organizations that have had the mindset, experience and readiness to act. This vertical seems to have stabilized now with nominal growth.

In our opinion, the times to come shall include more SMB and Government/PSU customers. We haven’t seen much action happen in the SMB space in the last year, as most of them have used stop gap/knee jerk arrangements to sail through these tough times. With the covid situation stabilizing, we expect the SMBs to start investing in digital transformation. Be it their internal processes or their business processes.

How was the digital transformation journey and how has it aided the employees and customers?

After struggling for the first few initial weeks of the pandemic in 2020, we realized that the pandemic is here to stay and we would need to deal with our business situation.

Within weeks of the first lockdown the company accounting package, CRM and data warehouse was moved to cloud. This was our first step towards work from anywhere culture. Then came the team enablement on these processes. The team's eagerness to learn and continue business ensured the success in implementing the work from anywhere culture. We have come quite a long way in this culture now. We haven’t even had a physical meeting with the whole team since Jan 2020.

“We have to work from the office and in front of each other” has now become an old Myth which has been broken by the Covid situation and has enabled digital transformation possibilities.