"Our channel business is $43 billion, growing four times the market"

Cheryl Cook, Sr. V.P. and Global Channel marketing - DELL EMC speaks on how Dell has positioned itself globally after becoming the largest IT company worldwide and the investments it has made to retain that position -

Through the Dell EMC partner program, partners are seeing exponential growth and unprecedented profit, fuelling their business so that they can invest in the future.

“ It's not just technology, it's not just business, it’s the intersection of business and the industry's best technology and remarkable partners that is helping customers realise extraordinary results,” said Cheryl Cook, Sr. VP and Global Channel marketing - DELL EMC.

She further continued, “We at Dell EMC think it's a differentiated opportunity with the depth of our product portfolio and we want to be the essential infrastructure solutions provider, providing solutions from the edge to the core to the cloud.”

Dell Technologies, which is now the largest IT company in the industry, with strategically aligned businesses from Dell core client technologies, with edge capabilities and edge computing to Dell EMC with the core datacenter capabilities and infrastructure, virtue stream for mission-critical workloads and applications, and certainly with VMware, the industry's largest capability from a software perspective and with RSA or even to Secure Works which offers a cloud-based monitoring capability have created an unbelievable strong financial position for the company.

“We are investing over $4.5 billion in R&D annually to ensure we are driving and marching to deliver the next set of technologies and invasions to help the growth. We want to make sure that you feel confident that Dell EMC is really the market leader in many essential categories that your customers are looking to modernize their infrastructure and datacenters. We are number 1 in the world in storage, and then certainly here in this market, with over 19%, we are number 1 in storage in APJ as well. We are number 1 in the server business too. With our new leadership announcement, John Burn has now been asked to lead on North America sales, and as a result, Joyce Mullen has been our new president of global sales. This announcement was made last week,” Cheryl added.

“We have delivered $19.3 billion in revenue in Q2; we have paid down $9.5 billion schedule in debt, ahead of schedule, and a savings of over $200 million in interest annually.”

India is moving fast into smart city environments, and it will generate tonnes of data. To address the opportunity, Dell has a team globally tacking for smart cities with different specialisations. Smart cities are interesting and there are close to 1,000 technology projects that are going on. So the idea of working together to address the opportunity from traffic to security issues and management of population will be of great interest.

“We did have a 14G server launch this year. Dell EMC’s new PowerEdge Servers, the fourteenth generation, came with an aim to tackle a lot of jobs including embedded in-storage arrays, data protection, hyper-converged appliances and racks, ready nodes, bundles and other industry-leading Dell EMC solutions that will enable our customers to unleash their business potential,” Cheryl said.

She then concluded saying, “A year ago, we told you that our channel business was $35 billion. As I stand here today, our channel business is $43 billion, growing four times the market at an unbelievable scale. So we thank you and we ask you to continue to work with us because we think the opportunity is amazing for you as well.”

Tags: Cheryl Cook, DELL EMC, Dell EMC partner program, Dell Technologies, Dell core client technologies, Dell EMC, smart city, varindia