"Our aim is to tap every segment of the potential audience through our product leadership"

With a vision to inspire the world to see the difference between the ordinary and the extraordinary, ViewSonic has enhanced its visual engagement for the betterment of the customers. ViewSonic is empowering people by delivering solutions to solve their problems. In a chat with VARINDIA, Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic India shares insight on managing the demand, expanding the monitor market, the key trends in the display screen industry, the company’s future roadmap etc.
 

Managing the supply chain while meeting the demands of the market

The shift to working from home/anywhere in the COVID-19 era changed the dynamics of the monitor industry. ViewSonic witnessed a new wave of organic demand for portable monitors, video conferencing monitors, and the X-over series which boasts good aesthetics and high functionality being a perfect working companion for every professional. These monitors come with a variety of multitasking specifications, comfort, amazing screen quality and lightweight attracted customers belonging to various professions who were happy to invest in a quality monitor.

Sanjoy points out, “We are the one of the brands to have high-quality and a vast range of monitors catering to different categories which includes Gaming, professional, Home and office, Touch, Portable, and Crossover series. Having such a huge portfolio helped us to cater to the growing demand.”

To expand the monitor market in India

Currently, ViewSonic is the fastest growing monitor brand in 2022 with a vast range of monitors belonging to different categories. The aim of the company has always been to incorporate newer and faster innovative technologies in the monitors for today's fast-paced audience.

“In the second half of 2021, ViewSonic launched a new Elite Gaming monitor (XG270Q) in their Elite gaming series which is the best monitor for all the gaming enthusiasts along with a Pantone-approved ColorPro Monitor (VP2468a) specially designed for all the photographers/editors/filmmakers/ graphic designers that consist of a major part of our audience. The catalog also comprises a sturdy Video-Conferencing monitor VG2440V for all the professionals and businessmen and an In-Cell Touchscreen monitor TD2455 for entertainment and smooth multitasking purposes. ViewSonic is the only visual-solution company in India to offer a wide range of monitors catering to an extensive audience and their changing needs. Our aim is to tap every segment of the potential audience through our product leadership,” says Sanjoy.

Boosting the production for most devices

According to Sanjoy, “As we enter a new quarter, there has been a dramatic change in the supply and demand of the devices. Since the end of quarter four, there was a shortage in the supply chain and increase in demand owing to the pandemic and with the trend of working from home/online schooling. We observed the sales of the devices to be much more than we expected.  The tables have turned post December 2021, while there was excess production of the devices with nosedive in the production cost, the supply remained constant and created an imbalance in the supply-demand ecosystem. Post February when the Russia-Ukraine War started and Covid Lockdown in China things again changed where we have seen shortage of supply and shipping cost going up.”

Present key trends in the display screen industry

Speaking about the key trends Sanjoy says, “The monitor/display industry is going through a paradigm shift, especially in the post-pandemic era. Unlike earlier times, monitors are now associated with enhancing productivity and are associated as a health tool. Larger, clearer screen with better image quality and much faster speed and features enhances the user experience and helps them enjoy their work with consistency and accuracy. The Monitor/ Display business comprises 4 distinguished verticals majorly Home & Office, large corporate and Govt, gaming and Second Screen adaptation. The market is expanding at an expeditious speed and  will alter the way we work, live and play. Demand for monitors is also increasing especially in the Surveillance industry where a monitor is a key element in the overall installation.”

Leveraging the latest technology to enhance productivity

Technology can either inhibit productivity or considerably enhance it. It is all about creating the most of what is available. “The challenge comes from enforcing it in a form that can heighten your team’s performance. ViewSonic has brought into consideration consumers' needs & demands with the bespoke features like larger screen, multi screen options, and ergonomics amongst others.  For the ease of Eyes and extended viewing periods we have Flicker-Free and Blue Light Filter eye care technologies help to eliminate eye strain. It is all done to enhance the productivity of the users. The added features in the devices includes One Cable Solution (type C connectivity) with charge back (get an easy charge; transmits power, data, video, and audio simply with one cable) and increase refresh rate for the Gamer and Content creator. Overall purpose is to gain the most out of the monitor technology,” describes Sanjoy.

To conclude
While talking about the future roadmap of the company Sanjoy comments, “Technology is transforming how we live, but it ought to change how we function. ViewSonic has been well accepted in the corporate segment ,hence the brand will continue with the core competency to increase the footprint in corporate / commercial space. With the innovation of the new form of factors the brand is creating a new usage which gives the industry a fresh growth. The brand is focusing to have more than 5 % TAM of the monitor market by the end of this year. Last year ViewSonic was the fastest-growing monitor brand in India and our target is to reach more than 5% market share in the monitor segment by end of 2022.”