Organisations integrate cloud technology and GenAI

Integrating cloud technology and GenAI (General Artificial Intelligence) can indeed revolutionize both customer and employee experiences across various industries. Utilize GenAI to analyze customer data and behavior patterns stored in the cloud to personalize interactions. This could include recommending products or services based on past purchases, browsing history, or demographic information.

Implement chatbots powered by GenAI to provide instant and tailored assistance to customers. These chatbots can be integrated with cloud-based CRM systems to access real-time customer information and provide relevant support.

Secondly, by leveraging cloud computing resources, gather and store vast amounts of data related to customer preferences, market trends, and historical patterns. Apply GenAI algorithms to analyze this data and predict future trends, enabling businesses to proactively address customer needs and preferences.

Accenture’s early triumphs in GenAI contrast starkly with leading domestic technology service providers like TCS, Infosys, Wipro, and HCL Technologies. These companies, showing low confidence in the technology, have not shared their earnings specifically pertaining to GenAI, which is seen as a significant risk within the outsourcing industry.

Notably, Accenture has been aggressively expanding its talent pool. “We now have over 53,000 skilled data and AI practitioners against our goal of doubling our data and AI workforce from 40,000 to 80,000 by the end of fiscal year 2026,” said Sweet. So far, the company claims to have trained over 600,000 employees in AI.

Despite the uncertain macroeconomic conditions, the company has about 39 customers with over $100 million in quarterly bookings. Some of its notable clients include Merck, Mondelēz International, Telstra, Riyadh Air, ExxonMobil and Best Buy, among others, enabling technology and digital transformations and generative AI initiatives.

Accenture has also been actively partnering with OpenAI rivals such as Cohere and Anthropic to accelerate generative AI adoption across enterprises.

By integrating cloud technology and GenAI, businesses can create seamless, personalized experiences for both customers and employees while driving operational efficiency and innovation across the organization.

Dr. Deepak Kumar Sahu, President & CEO, VARINDIA