Oracle Partner Network equips partners to help customers leverage cloud

Siddharth Idnani, Head - Alliances & Channels, Oracle India

Importance of Partner Program
Oracle’s partner ecosystem is an important extension of our own teams and is regarded as critical enablers– with whom we jointly meet customers’ business goals. Oracle’s modern Oracle Partner Network (OPN) is aimed at equipping our partners with the right tools to ultimately help customers leverage cloud, drive innovation and ensure optimization of their IT infrastructure. We have optimized the program with three different cloud tracks: Build Track, Sell Track and Service Track along with Licence & Hardware Track.

Appointment of VARs/partners as an integral part of the GTM strategy
On selection of a track, a partner is provided a set of targeted enablers that aim at accelerating their growth. These could include test demo environments, unlimited cloud learning subscriptions, technical assistance, skills transfer and more. We focus on ensuring that our OPN members gather all the important know-how, tools and resources which will support in assisting our customers’ business transformation. Additionally, we have also the Key Partner Initiative that aims at building long-term partnerships with Global Software Integrators (SI) and regional SIs.

Channel strategy of the company
Currently partners contribute to a significant part of our global transactions. We have the widest and most comprehensive range of cloud services that our partners can bring to their customers: from IaaS, PaaS to full suite of SaaS and even industry specific SaaS solutions. Partners can also benefit from the widest choice of deployment modes and control modes to fit any customers' requirements and expectations. Partners can definitely benefit from Oracle's more than 400,000 installed base customers, many of whom are enterprises who need good, reliable and highly customized cloud solutions as they start to pivot to the cloud.