OPPO tops mid-range handset market in India: Reveals Counterpoint

OPPO F3, in its recent announcement, has declared that it has been ranked No. 1 amongst top sellers in the Rs.15,000 to Rs.30,000 price segment for the quarter (April – June 2017), as per the Counterpoint report. It has been appreciated for its front camera and ability to click perfect Group Selfies.

As per the company, the OPPO F3 Selfie Expert topped the chart by capturing 24.2% of the sales amongst top sellers OPPO is also one of the brands with 100% domestic manufacturing ahead of its rivals.

Sky Li, OPPO VP & Managing Director of International Mobile Business, said, “India has always been a key market for us and we have worked towards fulfilling the consumer demands. It is really exciting to see the OPPO F3 receiving such an overwhelming response and becoming a best seller. We will continue to focus on understanding the consumer needs and offer them products that meet their demands.”

In the Indian market, OPPO has been expanding its presence through Point of Sales and after-sales service centres for giving its consumers a better and customized experience. Its successful marketing campaigns targeted towards reaching out to the young consumers through platforms like Bollywood, Cricket and Entertainment have also driven the brand to gain higher recognition in the Indian market.