OPPO Sets to Strengthen Presence in High-end Market with New Find X5 Series

OPPO today launched its latest flagship series, the Find X5 smartphones that mark yet another decisive step into the high-end market for the leading smartphone brand. This new Find X Series will be the first to be powered by OPPO’s MariSilicon X imaging NPU, along with other industry-leading features. Every aspect of the Find X5 Series—its futuristic design, seamless ceramic back panel, and premium International Warranty Service—is tailormade to deliver the best possible user experience.

“At OPPO INNO DAY 2021, we announced our brand proposition of ‘Inspiration Ahead’, defining our commitment to constantly redraw the boundaries of the smartphone experience to make life better for everyone, regardless of the challenges and uncertainties faced,” said William Liu, Vice President and President of Global Marketing at OPPO. “With the Find X5 Series, we have raised the bar for flagship smartphones in terms of style and performance while never stopping in our exploration of new possibilities.”

Rapid international growth reaches new heights

Last year saw OPPO establish itself in high-end markets worldwide. Its growth in the $600 segment surpassed 200% in 2021, while global shipments of the OPPO Find X3 Series increased by 140%, compared with the previous Find X Series due to partnerships with leading mobile operators.

As of December 2021, OPPO has filed for over 75,000 patent applications, and over 4,500 of those are related to 5G. With its strong technical foundations, OPPO has delivered a portfolio of high-performing 5G products, the success of which has resulted in the brand ranking second for two consecutive years in global 5G smartphone shipments among Android manufacturers, according to the data from Canalys [1].

Global partnerships with Roland-Garros and Wimbledon have also driven awareness for the brand worldwide. OPPO also held on to its place as the fourth-largest smartphone manufacturer worldwide, with a total market share of 11% [2].

Taking the end-to-end smartphone experience to the next level

The OPPO Find X5 Series raises the bar for flagship smartphone performance across the board with OPPO’s best-ever technology, product experience, and customer service.

MariSilicon X—OPPO’s recently-unveiled self-designed imaging NPU—makes its debut on the Find X5 Series. The NPU and its advanced in-house algorithms, including AINR, makes the Find X5 Series the first flagship smartphones capable of capturing clear, 4K Ultra Night Video that can rival what is seen by the human eye.

OPPO has also joined hands with Hasselblad to bring its Natural Color Calibration to the Find X5 Series for both natural and professional colours in smartphone imaging.

Other breakthrough innovations that can be found on the Find X5 Series include OPPO’s upgraded 360° Smart Antenna 3.0 that ensures stable connectivity with greater signal strength and range than other models.

The series also features enhanced Flash Charging technology for faster charging, while a multi-tier cooling system ensures smooth overall performance and efficient heat dissipation.

Beyond the phone itself, OPPO has turned its attention to the entire customer experience. Find X5 Series owners will have access to OPPO’s premium International Warranty Service, which can be used at over 2,500 service centres in 62 countries and regions worldwide.

A standout flagship, driven by OPPO’s human-centric insights

Guided by OPPO’s brand mission “Technology for Mankind, Kindness for the World”, the Find X5 Series represents OPPO’s pursuit of human-centric product features and designs that improve the day-to-day lives of its users.

The design of the Find X5 Series, built with advanced manufacturing technology, reflects every aspect of the user experience: Its curved and continuous ceramic back panel is anti-fingerprint and comfortable to hold while also providing durable protection and heat dissipation.

OPPO’s commitment to its users also manifests in ColorOS 12.1. The operating system includes features such as the O Relax digital relaxation suite and Color Vision Enhancement for those who perceive colour differently or have colour vision impairments.

Looking at the bigger picture, OPPO strives to be a sustainable company and is committed to its responsibility to the planet. In May 2021, OPPO was among the first companies to join the Eco Rating Labelling Scheme established by leading mobile operators in Europe.

OPPO has also incorporated green product design practices into the lifecycle of the Find X5 Series: About 45% of the packaging comprises recycled fibre; plastic in the packaging has been reduced by 95% since 2019; for plastic materials that cannot be replaced, OPPO has used biodegradable polylactic acid material. Also, OPPO’s Battery Health Engine ensures the phone’s battery can maintain more than 80% of its effective power after 1,600 charge cycles, which greatly extends the product's durability.

To inspire more people to preserve the biodiversity of the planet, OPPO collaborates with National Geographic to capture beautiful imagery of endangered animals and—for the second consecutive year—has supported the National Geographic Society and its wildlife conservation efforts as part of the Endangered Colours campaign.

With the new Find X5 Series, OPPO is breaking new ground in technological innovation and human-centric user experience in the high-end market while sticking to its core values – a trait that OPPO will maintain as it continues to explore new possibilities in technology and products that help make life better for users worldwide.