OPPO launches its A7 smartphone priced at Rs.16,990

OPPO the Selfie Expert has unveiled its latest mid segment smartphone – the OPPO A7. The new OPPO A7 comes with two interesting features that customers value most - a 13+2MP dual rear cameras and 16MP front camera packed with a 4,230mAh battery. The OPPO A7 also introduces something entirely new to the A series; a unique Waterdrop screen along with 3D artistic texture on the back cover. OPPO A7 will come in two beautiful colour options Glaring Gold and Glaze Blue.

The screen occupies almost all of the OPPO A7’s display except for a small droplet which is why it is called a “Waterdrop Screen”, inspired by a water drop that is about to fall. Natural and less obtrusive, the Waterdrop Screen has been widely accepted as the most beautiful notch type smartphone in the market.

The tiny water drop contains a 16MP front camera and sensors that makes OPPO A7 the phone with the highest screen to body ratio of the OPPO A series. With the 6.2-inch HD+ Incell Screen, the screen to body ratio of OPPO A7 is 88.4%, providing a more immersive user experience no matter if you’re playing games or watching videos. The OPPO A7 also applies Corning Gorilla Glass, providing greater resistance to scratches.

The OPPO A7 is designed to be a piece of art and our designers considered every detail including materials, crafts, textures, and even the colors on the back cover.

The OPPO A7 is thin, light and comfortable because of its 3D thermally bent sheet which is modified to perfection. With the glass-like cover; the consumers would be able to feel the fine and smooth texture with the Grain pattern. Another carefully crafted detail is the middle frame; frosted and in contrast to the grain texture of the back cover, it makes the OPPO A7 look even more graceful. To showcase a high-end and fashionable look, OPPO selected two colors, Glaring Gold and Glaze Blue to create a color solution that subtly shifts depending on the light. With these beautiful designs and colors, OPPO’s key focus lies on the smartphone aesthetics.

The OPPO A7 is equipped with 13+2MP dual rear camera. The front camera is enhanced to 16MP with F2.0 aperture, which gives an outstanding selfie experience. Moreover, OPPO A7 has a wide-angle front camera, which can contain more scenes when taking photos, especially when taking group photos in a narrow space. AR Stickers is another new feature of OPPO A7 that allows more personalization, adding to the fun of exchanging pictures.

To provide a better user experience, the OPPO A7 comes with a 4,230mAh battery, which frees you from the concern of your battery draining during the day. Adding to that, the thoughtful AI battery management freezes inactive apps and reduces excess caching to save more power.

Based on Android 8.1, OPPO brings the ColorOS 5.2 Operating System to a new level with an overall smarter interactive experience for users.

Through the powerful "Smart Bar", the OPPO A7 not only supports horizontal "screen multitasking" but also supports vertical screen multitasking. The Smart Bar can be triggered by sliding at both sides. In addition to the existing functions of full screen multitasking, Smart Bar also supports quick file sharing, screen recording, screenshots, and many other shortcuts.

Pricing and availability

Available at a price of Rs.16,990, the OPPO A7 will be the first-ever phone to have a water drop screen in the A series and can be purchased with easy EMIs of Rs.1,416 per month. The phone will be available on platforms like Flipkart, Amazon and Paytm Mall.