OPPO introduces A83 with AI Beauty at Rs.13,990

OPPO has recently unveiled its latest entry-level camera phone – OPPO A83. The A83 is equipped with a full screen display, a feature rarely seen in products of this price range. Together with OPPO’s AI Beauty Recognition Technology, A83 brings a more realistic and natural selfie experience to more young consumers, along with the 4GB RAM and 3,180mAh battery as a whole makes the A83 a versatile product.

“Our focus has always been on bringing best photography and Selfie experience to the Indian consumers. We have received an immense response for our Selfie Expert A Series and F Series. With the A83, we wish to bring an affordable selfie camera with advance features such as the HD + Full Screen Display and AI Beauty Technology. The A83 truly represents our ambition to continue being the Selfie Expert and Leader in the market," said Will Yang, Brand Director, OPPO India

OPPO A83 is the new-generation selfie expert. It comes with an 8MP front lens + 13MP rear lens, and uses the A.I. Beauty Recognition Technology that effortlessly helps users to be your best in photos. It can intelligently recognize and bring out the best features and yet retain that distinctive charm that defines every individual. As it preserves more contour details, adding that little extra touch that makes your selfies incredibly stunning. This solution is a perfect fit for anyone who wants to be unique, independent and trendy.

In simple terms, the AI Beauty Recognition Technology is like a thinking photographer rather than a rigid software program. OPPO's AI Beauty Recognition Technology employs a cloud database from premium suppliers that have sufficient power to support diversified facial recognition in smart terminals. The AI can learn automatically once it has amassed enough imaging data. It can classify, recognize and beautify the portrait in three aspects: skin colour and texture, gender, and age.

A83 measures 5.7 inches, but the size of the screen is now 5 inches with the bezel ratio of the device being supremely narrow at 18:9, a major improvement over the past models. To complement the display effects of the full screen, the A83 resolution is as high as 1440 X 720, making every photo clearer and brighter for an improved photo experience.

A83 is also equipped with face unlock technology. Just align the phone with the face to unlock the phone quickly.

The look of the A83 is inspired by UFOs (UFO Curve Design Philosophy). Its homogeneous look, along with its pearlescent and sparkling finish is a perfect blend of technology and fashion. This plus the full screen configuration of the mobile phone makes A83 an extremely cool and elegant device with a premium feel that appeals to the sense of aesthetics of young people.

The super-large 4GB operating memory allows young people to enjoy their favourite games while three independent card slots (Double Nano-SIM cards with the TF slot) enable users to have two mobile numbers for phone calls, and also to extend the phone memory to 256 GB. The new Color OS 3.2 operating system and O-share for file-sharing can transmit 6 to 7 ordinary photos in just a second.

This is all available at the price of Rs.13,990.The OPPO A83 will be available in two colour variants: Black and Gold, which will go on sale on Amazon and Flipkart from 20th January, 2018 and offline stores.