OPEX based business model in the cloud offerings attracting customers

Vishal Shah, Co-Founder and CEO  Synersoft Technologies 

The key trends 

Three types of data points are setting the trends:
The proliferation of the Internet across the country is an important data point to watch for. With the Jio revolution, the Internet is commoditized. That brings natural convenience to adopt and depend on cloud computing.
The awareness about cybersecurity. Double-digit growth in cybersecurity solutions indicates enterprises' changing mindset and inclination toward cloud computing.
The quantum of investment flowing in to create the cloud infrastructure in India is the third data point to watch for. With the "Data Localization Policy" in place shortly, expect tremendous demand for local data centres to facilitate local cloud infrastructure. The availability of local cloud infrastructure will decide how soon and conveniently enterprises' can transform to Cloud Computing.

Cloud to scale the customers’ business 
We have invested in cloud infrastructure in data centres. The first and foremost reason for our customers to explore cloud computing is the OPEX based business model in our cloud offerings. Our OPEX cloud offering, compared to the on-premise CAPEX offering, makes it convenient and cost-effective. The second reason is the flexibility to upscale or downscale the usage according to the business conditions. Our cloud offerings ensure Instant scalability on either side. The third reason is the changed mindset post-covid leading to a preference for working from home or remotely. Our cloud offering is a Single-Cloud - Single-Agent solution to access File Data, Application Virtualization, Email Data, DLP, and Remote Access. It provides holistic solutions to transform the business entirely in the cloud without integrating multiple-cloud - multiple agents.

The latest technology adoption trends in MSMEs 
I see the latest technologies being adopted by MSMEs are disruptive. MSMEs now have choices. The OEMs are now designing products specifically for MSMEs. It was never the case earlier. The products were designed for large enterprises and were meant to be used by IT Professionals. They were loaded with several features suitable for large scale usage and required IT talent to integrate, implement, and maintain them. MSMEs had to pay for the features they were never going to use due to the smaller scale of their usage and struggled to engage IT talent that never aspired to work for MSMEs. Impressed by the sheer volume of business in the MSME sector, now OEMs launch DIY (Do It Yourself) products with minimal features meant for MSMEs. To list a few such disruptive technologies, IT in a Box or IT as a Service solution for standardizing IT infrastructure, device hardening solutions for DLP, dual profile systems for BYOD, and application virtualization for remote access are the most prominent.