OnSSI appoints Melissa Valenti to strengthen Channel Business

Intending to develop and grow its presence within the distribution channel for the flagship video management software, OnSSI has announced a number of personnel changes within the company. Changes within the organization include new titles for two key executives and the addition of an industry channel veteran to grow and strengthen inter-industry relationships.

The move is further expected to enable the company to build and strengthen its brand through an integrated campaign, in addition to enhancing the coordination of sales programming within the company and through the channel.

Newly appointed as OnSSI’s Distribution Manager, Melissa Valenti will direct the distribution channel relationships. In this new role, Valenti will manage and direct national promotions and marketing activities for the distribution channel.

Gadi Piran, President & CTO, OnSSI, said, “Melissa is a well-known industry professional who has demonstrated outstanding aptitude for developing new business. By working to build and strengthen our channel business as Distribution Manager, she can help OnSSI meet our objectives for 2014 and beyond.”

In addition to the appointment of Valenti, OnSSI has shifted the responsibilities of two top executives within the organization. As Vice-President of International Business Development, the company’s Co-Founder, Mulli Diamant, is now in charge of expanding operations and developing business beyond North America. Former Marketing VP Ken LaMarca has been named Vice-President of Sales & Marketing, directing all sales and marketing activities for the US and Canada.