OnePlus steps in affordable TV segment with U Series and Y Series

OnePlus unveiled two smart TV series that bring the premium OnePlus experience to a more affordable price range. The launch of the OnePlus TV U Series and Y Series showcases OnePlus’ focus on creating beautifully designed, high quality products together with its community. The new smart TVs offer a more connected ecosystem, seamlessly integrating into the home networks of a wider range of users.

“The expansion of the OnePlus TV product portfolio is an important step forward for us and is aligned with our vision to build an accessible connected ecosystem. With the launch of the two new smart TV series, we aim to better bring premium technology to more homes in India by making high quality products more accessible across new price segments,” said Pete Lau, Founder and CEO of OnePlus. “The OnePlus TV U Series and OnePlus TV Y Series are important leaps in sharing our vision of intelligent connectivity with more users.”

OnePlus TV U Series

Colorful Display

The 55-inch OnePlus TV U Series comes with picture quality in 4K UHD with an enhanced 93% DCI-P3 colour gamut.

The Gamma Engine takes the experience to a new level of visual perfection with real-time image quality optimization, built to always deliver a smoother, clearer and more immersive viewing experience. It encompasses an extensive suite of features that create a superior visual experience:

Advanced motion estimation, motion compensation (MEMC) algorithms elevate video frame rates to intelligently interpolate content, reducing motion blur, stuttering and ghosting so action-packed movies and sports visuals remain smooth and crisp

Noise reduction mitigates image noise without washing out the vivid colours, cleaner whites and an overall higher-quality digital source content

The colour space mapping feature reduces colour and tonal discrepancies and ensures an accurate depiction of visual content captured in any colour space

Dynamic contrast technology automatically detects the input visual signal and adjusts to create optimum contrast, allowing the visuals to appear with better striking tones and balanced colors

The anti-aliasing feature smoothens visuals edges and lines providing a finer, uniform appearance while guaranteeing a more natural viewing experience

The super-resolution feature effectively processes low-resolution images to give you high-resolution images while seamlessly filling in subtle visual details that often go unseen

AI Picture Quality also offers the Dynamic Gamma Curve, leveraging facial and scene recognition technologies to automatically adjust sharpness and fine-tune picture quality settings

The OnePlus TV U Series is also equipped with Dolby Vision, a powerful cinematic technology that transforms the TV viewing experience by offering incredible visual detail.

Immersive Sound

With two full-range speakers and two tweeters engaged in a down firing design, the OnePlus TV U Series lets viewer feel every rocking drum beat and bass pound.

Powered by Dolby Atmos for a cinematic soundstage right at home, OnePlus TV U Series immerses viewers in favourite content while enjoying the surreal surround sound experience without missing a single sonic detail.

Burdenless Design

Housing the expansive 55-inch 4K screen of the OnePlus TV U Series is a thin, yet robust aluminum chassis with an ultra-slim design profile of just 6.9mm. An elegant and minimalistic design that sits pristinely on its own, and blends with any interior decor, delivering a burdenless viewing experience.

Redefining Smart TV Experience

Powered by the familiar and reliable Android TV 9.0 platform, the OnePlus TV U Series is an extension of OnePlus’ flagship excellence.

The Data Saver Plus feature gives viewer full control over the OnePlus TV U Series and apps by easily limiting network bandwidth, enabling and disabling background data usage and limiting video resolutions to their own data preferences.

In addition, the OnePlus TV U Series also offers a unique Kids Mode, letting parents more easily monitor and manage the content their children view. They can also control viewing hours with a special "watch time limitation" feature to ensure digital wellness for their children.

Powered by the innovative smart features of the OnePlus Connect app, the OnePlus TV U Series offers a truly connected smart TV experience. Now pair the TV with up to five devices at the same time over Wi-Fi or Bluetooth and use smartphone as a remote for a seamless smart TV experience.

OnePlus Connect is available on both Google Play and Apple Store.

OnePlus TV Y Series

Premium Viewing

The OnePlus TV Y Series comes in 43-inch and 32-inch variants and also covers 93% DCI-P3 colour gamut, which makes for stunning picture quality, dynamic colours and crisp clarity. Users can now watch content come to life with incredible sharpness and an extensive range of colour shades.

Equipped with the Gamma Engine, the OnePlus TV Y Series delivers a smoother and more immersive viewing experience in any environment, performing real-time image quality optimizations. Similar to the U Series, the Gamma Engine in the OnePlus TV Y Series also offers several innovative features such as noise reduction, colour space mapping, dynamic contrast and anti-aliasing, which enhance picture quality and bring out the most vivid shades of colour tones to deliver an unmatched viewing experience. The 43-inch variant comes with FHD viewing, and the 32-inch variant comes equipped with HD viewing.

Dolby Audio

Powered by Dolby Audio, the OnePlus TV Y Series provides a cinematic soundstage. With two full-range speakers with total 20W output, the OnePlus TV Y Series is sure to deliver top-quality sound to any household.

Boundless Viewing

Designed to captivate the audience, the bezel-less design of the OnePlus TV Y Series maximizes the display space, creating an immersive viewing experience. The 43-inch variant of the OnePlus TV Y Series offers an impressive screen-to-body ratio at nearly 90% with a bezel-less design to keep you engaged with your visual content. The 32-inch variant also offers an incredible screen-to-body ratio of over 90%.

Complete Smart TV Experience

Similar to the U Series, the OnePlus TV Y Series also brings together Android TV 9.0 and the OnePlus Connect app to provide you with a seamless smart TV experience through a unique mobile user interface. In addition, both the OnePlus TV U Series and Y Series allow you to control the smart TV with Google Assistant. The new OnePlus TVs are also compatible with Chromecast and DLNA.

After-sales services

On purchase, users can now avail the new Unified Delivery Service (UDS) offering, which allows for installation and demo at the time of delivery across 20 cities in India. Also, upon buying the new OnePlus TV, users can schedule their delivery, installation and demo services at their convenience

Users can also download the OnePlus Care app to avail any other services at their convenience

Customers who pre-book the OnePlus TV U Series or Y Series on Amazon can also enjoy two years of extended warranty on their purchase

Price, Availability and Offers

Model Price

OnePlus TV U Series 55 inch INR 49,999

OnePlus TV Y Series 43 inch INR 22,999

OnePlus TV Y Series 32 inch INR 12,999

The OnePlus TV Y Series 32 inch will be available starting 5 July 2020 on Amazon.in. The OnePlus TV Y series 43 inch and OnePlus TV U Series 55 inch will be available to customers soon.