OnePlus partners with JioMart Digital to increase its offline retail presence

OnePlus has announced its strategic collaboration with JioMart Digital to amplify its retail footprint within the nation.

This move aims to make OnePlus products readily accessible across more than 2000 cities and towns in India. This collaboration comes on the heels of recent tensions between OnePlus and organised retail associations in India. JioMart Digital, a subsidiary of Reliance, already has a network of over 100,000 retail stores nationwide.

With this growing association and given JioMart Digital’s vast distribution network of stores spread across India, OnePlus is poised to expand its presence in tier 3 and 4 cities and towns and beyond, thereby garnering deeper penetration across the country. The partnership will also provide a valuable opportunity for the larger India consumer base to gain first-hand experience of the OnePlus devices and further empowers retailers across India to continue bringing innovative technology nationwide.

Marking the announcement, Ranjeet Singh, Director of Sales at OnePlus India shared, “We at OnePlus have continued to have a long-standing successful retail partnership with the JioMart Digital team. Driven by similar values of delivering the best possible experience to our consumers, this partnership has been instrumental in our journey of expanding our retail presence across India, enriching the lives of our users and strengthening our brand's connection with them. And we remain committed to continuing this journey together, further strengthening our association with our retail partners thanks to JioMart Digital’s rapidly expanding retail network. As we continue to extend our range of OnePlus products across the Jio Mart Digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalized experience of our OnePlus devices at their nearest retail outlets.”

OnePlus recently launched the new OnePlus Nord CE4 last month. The device is available in two variants, namely the 8+128GB variant which is available for INR 24,999 and the 8+256GB variant which is available for INR 26,999 in exciting colour variants of Celadon marble and Dark chrome.