OnePlus launches a plantation drive with WWF India to commemorate OxygenOS

In partnership with WWF India (World Wide Fund for Nature) for their Adopt A Tree campaign, OnePlus has announced a tree plantation drive to commemorate 1500 days of OxygenOS, OnePlus’ flavour of Pure Android. For every tweet with #OxygenOS, OnePlus and WWF India will plant trees. Over the course of 24 hours, the campaign received over 27,332 tweets globally out of which 12,376 were tweets from India alone, an equivalent number of trees will now be planted in association with WWF India.

OnePlus’ OxygenOS has been the preferred Android skin for OnePlus users around the world. Based on feedback from users, OnePlus has worked on OxygenOS over the past 5 years, to bring together a clean, minimalistic design with customized features and a smooth user experience. Some unique OxygenOS features include ‘Zen Mode’, a smart feature for users to take a 20-minute break from their smartphone, ‘Work-Life Balance’, Reading Mode and Gaming Mode.

The Adopt a Tree Campaign was initiated by WWF India in 2005 with the aim of encouraging both individuals and organizations to plant and care for native species of trees in their city. Run during the monsoon months of July-September, the premise is to plant, nurture and adopt to ensure survival, which is of utmost importance. Just during the last year, an approximate 21,000 trees were planted by individuals and corporates across 7 states.

Speaking about the association, Himanshu Pandey, Director, Marketing Communication, WWF India, said, “The planet needs each one of us to do our bit to help build a greener and sustainable future. While the association with One Plus will enable us to strengthen our existing Adopt a Tree campaign, we believe that it will also go a long way in inspiring people to take positive action for the planet.  We thank a vibrant young brand like One Plus for their support and look forward to a fruitful collaboration."

 
Speaking on this initiative, Vikas Agarwal, General Manager of OnePlus India, said, “Oxygen is crucial for every living being and over the last decades, oxygen has come under threat with numerous trees being felled, forest fires and misuse by mankind. Since our own OxygenOS has completed 1500 days, we wanted to give back to our community and mother nature significantly, and hence partnership with WWF India for this initiative. I am thrilled that users participated over the last 24 hours with the #OxygenOS so we can plant as many trees as possible.”

OnePlus is embarking on a mission to do their bit and raise awareness about nature conservation and contribute towards a change with the help of OnePlus users and enthusiasts. On the occasion of completing 1500 days of OxygenOS, the brand has taken its initial step towards this mission, with the help of the OnePlus community worldwide.

As a part of this partnership, One Plus India and WWF India will also engage in a broader environmental stewardship programme which will address the key issues of sustainable e-waste disposal, water stewardship and greenhouse gas reduction to help minimize negative impacts on the environment.