OnePlus chooses Hyderabad for its first R&D facility in India

Planning to make its biggest R&D centre globally, OnePlus has zeroed in on the city of pearls, Hyderabad as its R&D facility. The facility will not only play a critical role in the development of Artificial Intelligence and Machine learning in OnePlus products but will also drive innovations that are centric and relevant to the company’s Indian community. Moreover, it will also leverage the experienced and ingenious talent from Hyderabad.

OnePlus chose Hyderabad for the R&D centre due to several critical factors. The city is one of the most active start-up zones in the country, especially in the space of emerging technologies. It offers a sizeable pool of talent that the global smartphone maker sees great value in deploying and honing to suit the needs of its signature premium consumer experience.

Discussing about the company’s plans in India, Pete Lau, Founder & CEO, OnePlus, expressed, “In three years, we plan to grow the new R&D centre in Hyderabad into our biggest centre globally. We plan to refocus our R&D efforts on a large scale and drive innovations in India for the global product, especially on the software side, with special emphasis on Artificial Intelligence and Machine Learning.”

Hyderabad is one of the fastest-growing markets for OnePlus. The company is in the process of expanding its offline presence in the region. Local fans can soon expect access to their very own OnePlus Experience Store. The brand currently has an Exclusive Service Centre in the city and is also present in retail outlets through its exclusive partnership with Croma and Reliance Digital.

India is not only one of the biggest markets for OnePlus but is also the benchmark for creating globally successful products. With a growth rate of more than 100%, the country is well on its way to becoming a centre for product innovation. It has already upgraded to local production of PCBs as well as other smartphone components and will continue to look at further plans as the government announces the next wave of localization.

The R&D facility will play a crucial role as OnePlus charts its roadmap towards adopting the Indian market as its home ground. OnePlus is committed to achieving long-term growth in India, and with the commencement of operations at the new R&D centre, OnePlus seeks to integrate and delve deeper into the “Make in India” strategy. The centre will also contribute to nurturing and giving opportunities to fresh talent as the company initiates the campus hiring program at a number of universities, including the IIT-Delhi and IIT-Mumbai this year.